P&G Brands Recognized
for Packaging That’s Accessible and Sustainable

At P&G, we strive to make peoples’ lives better in small but meaningful ways, which includes continuously looking for ways to innovate our products and packaging to meet our consumers’ evolving needs. One way we do this is through inclusive design. Accessible products and packaging not only better serve our consumers with disabilities and their households, they also increase our brands’ usability more broadly, which creates a superior experience that all consumers can enjoy.

Inclusive design considers the preferences of all our consumers, who want products that are easy to use and help drive down environmental impact. That’s why brands across P&G are driving innovation to create products and packaging that are both accessible and sustainable.

At the 75th annual PAC Global Awards, P&G was recognized for doing just that, with Tide and OLAY among our brands taking home awards for cutting-edge packaging innovation across the industry.

An Easier Way to Do Laundry

Tide took home gold with a “Best of Show” in the Sustainable Package Design Category and received a “Best in Class” for Inclusive Design for Tide evo, a revolutionary new tile form of laundry detergent that offers superior cleaning power that’s instantly activated with water.

Designed to make doing laundry more efficient and enjoyable, Tide evo’s innovative format also eliminates the need for the classic plastic bottle in favor of Forest Stewardship Council™-certified recyclable paper packaging. The package is curbside recyclable and easy to break down, minimizing waste while making it easier for consumers to manage.

Tide evo is also designed to be intuitive and user-friendly for all consumers, including those with a disability. Tide evo’s packaging uses tactile markings to clearly identify the product as a laundry detergent — making it more accessible for consumers with low to no vision. The tear strip also has a large grip area and is easy to tear from left to right. Additionally, the paper packaging’s click-closed function provides tactile and auditory feedback, supporting consumers who are Deaf, hard of hearing or visually impaired.

By collaborating with people with disabilities throughout the design process, Tide was able to better understand their specific needs and challenges. This unique insight helped elevate our creativity and innovation, ultimately enhancing the user experience for all our consumers.

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A Better Shower for All

OLAY Indulgent Moisture Body Wash was awarded for its accessible packaging innovations as well, taking home a “Best in Class” in Inclusive Design. OLAY Indulgent Moisture is the first body wash to include a tactile symbol directly on the bottle — helping those who are blind and low vision identify the product more easily and empowering our consumers through touch.

OLAY's Research & Development team incorporated additional features of inclusive design into Indulgent Moisture’s packaging. The bottle was ergonomically designed to be held, opened and squeezed with minimal effort, and the clear and intuitive artwork makes it easier to identify and select in stores. These features aid visually impaired consumers while also making the product easier to use for everyone — making sure we can all have an amazing shower experience every day.

We can’t wait to see how our brands continue to use innovation to create even better experiences for all our consumers while addressing the unique needs of those with disabilities — and helping them be more sustainable at home while they’re at it!

Learn more about P&G’s commitment to irresistible superiority that’s accessible and sustainable.