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Through a partnership with Major League Soccer, Trevor Noah, MLS club boot room refreshes and a traveling Boot Room Tour, Febreze Fabric is helping fight odors on the gear, couches, cars and game-day spaces the washing machine can’t handle.CINCINNATI--(BUSINESS WIRE)--Soccer in the U.S. is having its biggest moment yet, and Febreze is taking on one of the game’s most relatable side effects: the stink. Today, Febreze announced Can’t Wash This, a new soccer-inspired campaign built on a simple truth: as the game grows, so do the gear piles, car rides, watch parties and soft surfaces that pick up odor but can’t always go in the wash. <a href="https://mms.businesswire.com/media/20260706491395/en/2844470/5/Febreze_Wide_v2.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844470/22/Febreze_Wide_v2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844470/5/Febreze_Wide_v2.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844470/21/Febreze_Wide_v2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844355/5/250325_AIR6452_NewEBU_Keyline.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844355/22/250325_AIR6452_NewEBU_Keyline.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844355/5/250325_AIR6452_NewEBU_Keyline.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844355/21/250325_AIR6452_NewEBU_Keyline.jpg" /></a>
As the Official Odor Fighter of Major League Soccer, and with an anticipated 47 million new soccer fans expected following the World Cup in North America,* Febreze is turning soccer’s growing fandom into a fresh reason to fight the rise in stink through a campaign featuring Trevor Noah, MLS club boot room refreshes, creator content, a collaboration with multidisciplinary artist Temi Coker and a traveling Boot Room Tour.
The campaign launches alongside new Febreze-integrated content from Trevor Noah during What Now? with Trevor Noah’s World Cup coverage. In a first for the podcast, Trevor went on-location to film inside the Red Bulls New York actual boot room, the first time the show has ever left the studio for a brand integration. As a lifelong fan of the sport, Trevor brings authentic passion to the campaign’s central question: what do you do with the gear and spaces that cannot always go in the wash?
"I have loved soccer my whole life and I've been covering this World Cup all summer on What Now? with Trevor Noah because I genuinely love this game. It's exciting to see how soccer has taken over the U.S., and Febreze felt like a natural fit for that - a brand that plays an integral part in the soccer routine,” said Trevor Noah. “I had a blast recording at the Red Bulls New York Boot Room, and I can say firsthand: if your soccer gear is starting to smell like its own locker room, it's time for Febreze Fabric.”
Febreze is also bringing Can't Wash This to life with MLS clubs including LA Galaxy, FC Cincinnati, Red Bulls New York and Atlanta United through club boot room refreshes and behind-the-scenes team-shot content. To extend the campaign to fans, Febreze partnered with multidisciplinary artist Temi Coker on a scent-inspired boot and Boot Room installation that anchors the Febreze Boot Room Tour, a 40-foot by 40-foot traveling experience designed to show how Febreze Fabric fights odors and freshens hard-to-wash fabrics across soccer life, from the pitch to the ride home to the watch-party couch.
Fans can experience Can’t Wash This in person through the Febreze Boot Room Tour, a 40x40 traveling activation featuring a Temi Coker scent-inspired art installation and five interactive stations. Tour stops include:<ul class="bwlistdisc">
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July 17: LA Galaxy vs. LAFC, Los Angeles, 3:30 p.m.–7:30 p.m.</li>
<li>
July 25: MLS All-Star Fan Fest, Charlotte, 4 p.m.–10 p.m.</li>
<li>
July 26: MLS All-Star Fan Fest, Charlotte, 4 p.m.–8 p.m.</li>
<li>
Aug. 18: New York City Pop-Up, Flatiron, 10 a.m.–6 p.m.</li>
<li>
Aug. 22: FC Cincinnati match, Cincinnati, 3 p.m.–6 p.m.</li>
<li>
Aug. 29: Atlanta United match, Atlanta, 2:30 p.m.–8:30 p.m</li>
</ul>
“At Febreze, we know odor does not only show up in obvious places. It follows people through the things they love, and soccer is no exception,” said Tyler Beck, Vice President, North America Air Care, Procter &amp; Gamble. “As the game grows, Febreze Fabric is there for all of life’s ‘Can’t Wash This’ moments, helping fight odors and freshen the gear, fabrics and spaces that make soccer life feel lived in.”
Febreze Fabric is available at major retailers nationwide both online and in-store, with an MSRP starting at $5.99.** To learn more about Febreze Fabric, visit Febreze.com.
*Source: Major League Soccer / Soccer United Marketing, 2026
 **Pricing at the sole discretion of the retailer
ABOUT FEBREZE
In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, craveable scent while tackling the toughest odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® is one of the fastest growing brands in P&amp;G’s portfolio of household brands and brings innovative products to market.
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54564389&amp;newsitemid=20260706491395&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=d47e387135729764b085179ec2e45b7c" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54564389&amp;newsitemid=20260706491395&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=5b7e16e32a9fa734319d9526d3d4091a" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Media Contact
 
 Procter &amp; Gamble
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> 
 or
 
 Elevate
 Carleigh Barnett
 <a target="_blank" href="mailto:carleigh.barnett@oneelevate.com" rel="nofollow" shape="rect">carleigh.barnett@oneelevate.com</a>

Can’t Wash This: Febreze Takes on the Stink Behind Soccer’s Biggest Summer

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its fourth quarter earnings results on Wednesday, July 29, 2026, beginning at 8:30 a.m. ET. <a href="https://mms.businesswire.com/media/20260701974641/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260701974641/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260701974641/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260701974641/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pginvestor.com&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pginvestor.com&amp;index=1&amp;md5=a51b5ce0d422e2a8fdbab4d54d23c2fc" rel="nofollow" shape="rect">https://www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=5f57ffca5e3b454e0fcfa6c781cd4527" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ac75b4255d482a46778100e816cc49fe" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of Fourth Quarter 25/26 Earnings Results on July 29

New Rinse Aid complements Cascade® Platinum Plus during the final rinse cycle, offering 5x better drying and advanced spot preventionCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Cascade%26%23174%3B&amp;index=1&amp;md5=46165ade64e28704579d5b39e3d3c221" rel="nofollow" shape="rect">Cascade®</a>, America’s #1 recommended dishwasher detergent brand*, today announced the launch of its new <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fproducts%2Fplatinum-rinse-aid-original-scent%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Clean+and+Dry+Booster+Rinse+Aid&amp;index=2&amp;md5=b969982c93376fbfee6a633033f3ff8e" rel="nofollow" shape="rect">Clean and Dry Booster Rinse Aid</a>. Designed to work in tandem with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fproducts%2Fcascade-platinum-plus-actionpacs-dishwasher-detergent-fresh-scent%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Cascade%26%23174%3B+Platinum+Plus&amp;index=3&amp;md5=c112d17376fe6ab0e85cafa740f7ec97" rel="nofollow" shape="rect">Cascade® Platinum Plus</a>, this premium dishwasher enhancer establishes the ultimate dishwashing routine to tackle people’s biggest frustrations, including stubborn water spots, cloudiness, hard water sediment, and damp dishes. Together, the power duo clears away food residue and film for a brilliant dry and shine every time. <a href="https://mms.businesswire.com/media/20260630627916/en/2839860/5/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/2839860/22/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/2839860/5/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/2839860/21/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/1061227/21/PGlogo.jpg" /></a>
Recent Cascade® research highlights widespread consumer pain points with traditional dishwashing machine usage:<ul class="bwlistdisc">
<li>
72% of consumers report that dishes are still wet at the end of a full dishwasher cycle.</li>
<li>
64% of consumers notice dry spots and streaks on their glassware.</li>
</ul>
These persistent issues contribute to "dish dread" - the frustration of having to hand-dry or re-wash items. Cascade’s new regimen offers a faster, more effective solution to eliminate these extra steps entirely.
Why Use a Rinse Aid?
Modern dishwashers are engineered to rely on rinse aids for optimal drying. Without one, water clings to dishes as cycles cool, leaving behind spots and mineral residues. Cascade® Clean and Dry Booster utilizes advanced sheeting action to prevent water from pooling on surfaces, allowing dishes to rinse cleaner and dry significantly faster. The result is an incredible shine with 5x better drying and spot prevention than using detergent alone.
“Rinse aids are used to treat the water during the rinse cycle of your dishwasher, to lower the surface tension so water cascades off dishes, rather than beading up on the surface,” explains Morgan Eberhard, P&amp;G Principal Scientist. “By using a rinse aid like Cascade® Clean and Dry Booster, you’re minimizing or even eliminating the droplets left behind - so no more pesky water spots!”
How to Use a Rinse Aid
Using Cascade® Clean and Dry Booster is simple and requires no extra cycles. Just fill your dishwasher's rinse aid dispenser, which is typically located directly next to the detergent chamber, and let it work during the final rinse cycle to prevent water droplets from clinging to dishes, even in hard water environments. Dishes are then ready to be put away and used for your next meal, no pre-rinse, soak or scrub needed.<ul class="bwlistdisc">
<li>
Easy Pour Technology: Leverage the easy-to-pour, no-drip cap to fill the dispenser to the top, securing the cover back on before you close the dishwasher door.</li>
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Monthly Refills: Refill your rinse aid on a monthly basis to ensure a shiny result with each use.</li>
<li>
Dishwasher Regimen: Pair with Cascade® Platinum Plus for best results. Formulated with 2X the Dawn grease-fighting power and 2X the tough food scrubbers,* Platinum Plus delivers up to 100% food residue removal, building soaking, scrubbing, and rinsing right into the wash. Learn more <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fhow-to%2Flessons-on-loading%2Fwhat-does-dishwasher-rinse-aid-do%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=854d8a3fb6f7a733981f4e2dc6c87d06" rel="nofollow" shape="rect">here</a>.</li>
<li>
No Spots, No Worry: Cascade Clean &amp; Dry Booster rinses off your dishes in the last rinse cycle. And like all Cascade products, Cascade Clean &amp; Dry Booster and Cascade Platinum Plus are safe when you use it in the dishwasher. Since 1955, Cascade has been a trusted name in cleaning dishes using safe and effective ingredients. Cascade ensures product safety through rigorous evaluations by scientists and safety experts that exceeds industry standards. To learn more please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fabout-cascade%2Fsafety-standards%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=1d8af62d0c85f7713fffad685a32c364" rel="nofollow" shape="rect">here</a>.</li>
</ul>
Availability
New Cascade® Clean and Dry Booster is available in stores nationwide and online for MSRP= $6.64 for 16oz.
About Cascade
In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;index=6&amp;md5=e18cd2140bc9178904065bb19000af08" rel="nofollow" shape="rect">https://cascadeclean.com/en-us/</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=7&amp;md5=7584ccf83b6d83c5ead0723edd575e0e" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=8&amp;md5=7a367321d5eebed2acd3f912feaa52fc" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
<tr>
<td class="bwvertalignt bwpadl0 bwwidth100" colspan="1" rowspan="1">
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.
 
**Cleaning ingredients vs. Cascade Complete ActionPacs</td></tr>
</table>
  Contacts 
Melissa Murtagh
 <a target="_blank" href="mailto:melissamu@mbooth.com" rel="nofollow" shape="rect">melissamu@mbooth.com</a>

Cascade® Launches New Clean and Dry Booster Rinse Aid to Provide a Superior Shine and Dry Experience

The line features an upgraded formula, packaging, and assortment to provide 100% mineral SPF protection to consumers.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its newly revamped Mineral Sun Care line, an upgraded sun care collection designed to deliver high-performance protection with thoughtfully improved formulas, packaging, and assortment. Created to meet the evolving needs of today’s consumer, the new line emphasizes everyday sun protection while enhancing shelf visibility and overall user experience. <a href="https://mms.businesswire.com/media/20260630199914/en/2837834/5/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837834/22/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837834/5/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837834/21/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837833/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837833/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837833/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837833/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Mineral SPF Collection is designed to support daily skin health, offering no-tradeoff formulas that provide effective sun protection without added chemicals. With a focus on transparency and education, the line highlights the benefits of mineral sunscreen, helping consumers better understand how these formulas work to protect the skin while aligning with Native’s commitment to clean ingredients.
By introducing an elevated sun care experience, the Mineral SPF line expands Native’s portfolio, encouraging existing customers to build out their routines while also attracting new users seeking approachable, high-quality mineral sunscreen options.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Pear &amp; Coconut Water: Breezy notes of juicy pear, coconut, and rose petals</li>
<li>
Tropical Breeze: Tropical blend of grapefruit, sweet berries, and soft florals</li>
<li>
Vanilla Milk &amp; Shea: Warm notes of rich shea, almond milk, and soft florals</li>
<li>
Unscented: Unscented fragrance free bliss.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Zinc Oxide Sunscreen Spritz</li>
<li>
Zinc Oxide Sunscreen Lotion</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Dermatologist-tested</li>
<li>
Designed for sensitive skin</li>
<li>
Lightweight &amp; non-greasy</li>
<li>
No white cast</li>
</ul></li>
<li>
Formula Details:
<ul class="bwlistcircle">
<li>
Broad Spectrum SPF 30</li>
<li>
100% mineral SPF with no hidden chemical SPF boosters, like Butyloctyl Salicylate (BOS)</li>
<li>
Made with NO:
<ul class="bwlistsquare">
<li>
Butyloctyl Salicylate (BOS)</li>
<li>
Oxybenzone</li>
<li>
Octinoxate</li>
<li>
Avobenzone</li>
<li>
Octisalate</li>
<li>
Octocrylene</li>
<li>
Homosalate</li>
<li>
Parabens</li>
<li>
Phthalate</li>
<li>
Phenoxyethanol</li>
</ul></li>
</ul></li>
</ul>
Consumers are increasingly seeking sun care that goes beyond basic protection, looking for products that deliver both high performance and ingredients they can feel good about using everyday. Native developed its new Mineral Sun Care to meet this demand, combining effective, no-tradeoff sun protection with clean, thoughtful formulated ingredients designed for daily wear. The revamped collection reflects a broader shift toward preventative skincare, encouraging consistent sunscreen use as an essential step in maintaining overall skin health.
“Sun care is no longer just about occasional use–it’s become an essential part of daily routines,” said Christopher Talbott, Chief Executive Officer at Native. “With our Mineral Sun Care line, we set out to create formulas that people genuinely want to use every day–products that deliver effective protection without compromise, using ingredients our customers know and trust. It’s about making daily SPF simple, approachable, and seamlessly integrated into your routine—now available conveniently at Target.”
Native Mineral Sun Care is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=b4db87e70f0be38f0ab5fc89ee2158cf" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Target.com&amp;index=2&amp;md5=6b67fb9cb6c2b73e979659cf96c770ae" rel="nofollow" shape="rect">Target.com</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Famazon.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Amazon.com&amp;index=3&amp;md5=a9c49053db328231453e40e8365f2af1" rel="nofollow" shape="rect">Amazon.com</a>, and other major retailers</li>
<li>
MSRP: $19.99</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=f7252bf65efb39badb7f23d263bf539f" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=04a0815829dcd0d6ad8f3f826f7414fd" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=b7a7b50b7e3d42ed4e7768ed3d1ac1b2" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=7a3bdb7f0f881911cf38280fc95e9945" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=2d7248e5f72ec5797abd06451eaed900" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Upgraded Mineral Sun Care, Designed for Lightweight Broad-Spectrum UVA/UVB Protection Exclusively Available at Target

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