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Forget reactive fixes. Olay’s revamped Repair Serum Collection and new Enrich Boosting Body Oil showcase how consistent, targeted care strengthens your skin barrier for lasting hydrationCINCINNATI--(BUSINESS WIRE)--Just like building core strength at the gym, resilient skin doesn't happen by accident– it takes consistent training. To prove that skin strength starts in the shower, OLAY took over NYC’s premier reformer studio, BODYROK, for the OLAY Barrier Bootcamp. The takeaway? Without regular conditioning, your skin barrier loses vital moisture, leaving it vulnerable to tightness, rough texture, and dullness. That’s why OLAY is elevating your daily body care routine with the revamped Repair Serum Body Wash Collection and all-new Enrich Boosting Body Oil. <a href="https://mms.businesswire.com/media/20260827648349/en/2883825/5/OLAY_Barrier_Bootcamp_Activation_1.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883825/22/OLAY_Barrier_Bootcamp_Activation_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883825/5/OLAY_Barrier_Bootcamp_Activation_1.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883825/21/OLAY_Barrier_Bootcamp_Activation_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883818/5/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883818/22/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883818/5/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883818/21/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg" /></a>
"Many people treat their skin reactively– waiting until it feels tight or dry to fix it," said Kate DiCarlo, Senior Director, Communications at OLAY. "But just as your muscles need regular training to build strength, your skin barrier requires dedicated, consistent care to maintain its moisture. That's why the Repair Serum Collection is designed to deeply moisturize and repair the skin's barrier for intense, lasting hydration.”
Unlike ordinary washes that just cleanse the skin, this collection is designed with dermatologists and works at the cellular level to target 5 top visible skin concerns: dryness, inelasticity, dullness, texture, and uneven tone. Each wash is powered by OLAY’s proprietary Triple Complex– delivering deep-repairing Lipids and Elixir B3 into the skin's surface that keep working long after you rinse to actively repair and strengthen your moisture barrier.
The revamped OLAY Repair Serum Body Wash Collection includes:<ul class="bwlistdisc">
<li>
OLAY Intensely Hydrating Repair Serum Body Wash – Formulated with Antioxidative Hyaluronic Acid known to deliver intensely hydrated skin that feels silky soft.</li>
<li>
OLAY Tone Correcting Repair Serum Body Wash – With BHA and Vitamin C known to visibly improve uneven tone for a brighter natural skin tone.</li>
<li>
OLAY Elasticity Boosting Repair Serum Body Wash – Powered by Antioxidative Collagen Peptide known for bouncy and visibly restored skin.</li>
<li>
OLAY Regenerist Repair Serum Body Wash – Infused with Collagen Peptide known to improve skin texture.</li>
<li>
OLAY Daily Renewing Repair Serum Body Wash – Formulated with Antioxidative Retinol known to visibly smooth and renew skin.</li>
</ul>
For a complete Repair routine, a matching body lotion is available for every body wash!
Ready to take your skin training to the next level? Lock in deep hydration and silky softness with OLAY Enrich Boosting Body Oil– the ultimate final step in your body care routine.<ul class="bwlistdisc">
<li>
3-in-1 Oil + Serum Complex: Formulated with Argan Oil, Rosehip Oil, and Collagen Peptide.</li>
<li>
Luxurious Scent: Features notes of creamy vanilla, juicy plum, and golden amber.</li>
<li>
Double the Love: Elevates your routine by locking in hydration post-shower on either wet or dry skin.</li>
<li>
Skin-Loving Ingredients: Free of sulfates, parabens, phthalates, and silicones.</li>
</ul>
The OLAY Repair Serum Body Wash &amp; Lotion Collection and OLAY Enrich Boosting Body Oil are now available at major retailers nationwide, including Target, Walmart, and Amazon. Learn more information at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Folay.com&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=OLAY.com&amp;index=1&amp;md5=d086376076a76cd1268c16947c5a186b" rel="nofollow" shape="rect">OLAY.com</a>.
About Olay
OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=dff2c7a9748486985a6a41ce6860d8e5" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=2b40113771aebe04d24b7a3db41069ac" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
OLAY Press Team, <a target="_blank" href="mailto:olay@citizenrelations.com" rel="nofollow" shape="rect">olay@citizenrelations.com</a>

Olay Launches 'Barrier Bootcamp' With New Repair Serum Body Wash Collection — Your Shower-Powered Workout for Skin Barrier Repair

This back-to-school season, Charmin is bringing the courtroom to the bathroom, putting notorious toilet paper offenders on trial while helping roommates avoid the dreaded FORO (fear of running out). <a href="https://mms.businesswire.com/media/20260821255282/en/2879932/5/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/2879932/22/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/2879932/5/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/2879932/21/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/1061227/21/PGlogo.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Shared living often means shared tensions, and in the court of roommate living, leaving an empty toilet paper roll may be the ultimate offense. Yet every day, unsuspecting roommates walk into the bathroom only to discover they've been left stranded. That’s where the drama begins. Charmin’s Roommate Trials is here to help roommates get their sh*t together with the Forever Roll, because the one thing everyone shares should never run out.
Court is now in session – just in time for back-to-college season. Launched on the brand’s <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.instagram.com%2Fcharmin&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=Instagram&amp;index=1&amp;md5=057b3556be132486ae433045cb003abe" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40charmin&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=TikTok%2C&amp;index=2&amp;md5=44b6d2f8e7674e9d325099a10099a4e2" rel="nofollow" shape="rect">TikTok,</a> Charmin’s Roommate Trials opened the floor to roommates everywhere so their bathroom disputes can finally get their day in “court”. From empty rolls and repeat offenders to chronic non-restockers, all cases submitted by users were heard and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Freel%2FDcMWAPzPiTd%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=given+a+verdict&amp;index=3&amp;md5=804d0bb5f332dd7c706f35e2472bed6f" rel="nofollow" shape="rect">given a verdict</a> by Charmin and its judge.
“We’re always looking for ways to make the bathroom experience better, especially in moments when it matters most – like shared living. And while we can’t solve all roommate issues, we can improve the bathroom-related ones. The Charmin Forever Roll is made of the same irresistibly soft two-ply toilet paper people love and it was specifically designed to be shared. Its longer-lasting design helps keep bathrooms stocked, so roommates can spend less time debating whose turn it is to replace the roll and more time enjoying the go," said Alex Perez, Charmin Brand Vice President, Procter &amp; Gamble.
While some bathroom offenses may be too heinous for Charmin to fix (looking at the non-flushers), the simplest way to solve that roommate tension is by making sure you never run out of the most shared essential. The Charmin Forever Roll keeps shared bathrooms stocked for longer, so add it to your back-to-school shopping list before you're caught with your pants down.
What is the Charmin Forever Roll?
It’s Charmin’s biggest roll ever, with 1,700 sheets of the same irresistibly soft two-ply toilet paper people love and its own sleek stainless-steel roll holder. It's built to last up to one month1 before needing to change rolls (based on usage habits of a two-person household).
1 Based on usage habits of a two-person household
Why college students, roommates and parents choose Charmin Forever Roll:<ul class="bwlistdisc">
<li>
Charmin’s longest-lasting roll means fewer roll changes</li>
<li>
Ideal for dorms, apartments, and shared bathrooms</li>
<li>
Helps prevent common household frustrations about running out of toilet paper</li>
<li>
Money-back guarantee, the only thing you'll lose is the hassle of frequent roll changes</li>
<li>
A smart addition to any college move-in checklist</li>
<li>
Delivers long-lasting value for those shopping for back-to-school essentials</li>
</ul>
Where can I buy the Charmin Forever Roll?
The Charmin Forever Roll is available at select retailers nationwide, and it’s on sale for up to $10 off at Walmart, Target or Amazon for a limited time, just in time for back-to-school shopping. This product comes with a 30-day <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fguarantee%2F%3Fsrsltid%3DAfmBOopWG4Y-HpiuyKbrLEMQrWGQqR6iLZPuRQNfp93QWuQuEha_kVnP&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=money+back+guarantee&amp;index=4&amp;md5=d6a89550f19c0de6fd7d1db1e3692fed" rel="nofollow" shape="rect">money back guarantee</a>, giving consumers the chance to try it with nothing to lose but the hassle of changing the roll. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fcharmin-forever-roll%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=Charmin.com&amp;index=5&amp;md5=ffe275365e0327d926ce07cc7867908b" rel="nofollow" shape="rect">Charmin.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=d2784aa6918b9a4ea0c588d10f7e40a3" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=ddc030acb09bdd7a799a87b3f9723e92" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Alan Danzis
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Charmin is Officially Putting Bad Roommate Bathroom Behavior on Trial with the Forever Roll

From curls and blowouts to pet hair and beyond, Swiffer Hair Magnet helps trap and lock the hair your everyday routines leave behindCINCINNATI--(BUSINESS WIRE)--Hair is part of nearly everyone's daily routine. From long hair and curls to beard trimmings and pet hair, every hair story is different. Yet one universal truth remains: hair has a way of ending up everywhere. In fact, 52% of Americans say they only clean their floors when dirt, dust or hair becomes visible1, highlighting just how often everyday messes can accumulate before they're addressed. <a href="https://mms.businesswire.com/media/20260819693674/en/2878435/5/Image_1_-_Product_image.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/2878435/22/Image_1_-_Product_image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/2878435/5/Image_1_-_Product_image.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/2878435/21/Image_1_-_Product_image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/1061227/21/PGlogo.jpg" /></a>
That's why Swiffer is partnering with hair expert and entrepreneur Jen Atkin to spotlight a different kind of hair tool: the Swiffer Hair Magnet, designed to tackle the hair, dust and debris that accumulate on floors throughout the home. Swiffer Hair Magnet traps and locks what other tools may push around, making it easier to clean up hair, no matter where it comes from.
As one of the beauty industry's most recognized hair experts, Jen Atkin has spent her career helping people manage, style and care for their hair. Through years of working with clients and building hair-focused businesses, she has seen firsthand that great hair routines often leave behind an unwanted reality: loose hair on floors, in corners and along baseboards. That's where the Swiffer Hair Magnet comes in, helping trap and lock the hair that accumulates after styling, shedding, grooming and everyday life.
"As a hair expert, I've spent years helping people achieve their best hair, but every routine has one thing in common: hair doesn't always stay on your head," said Jen Atkin. "Whether it's the strands left behind after styling, the hair that collects after a trim, or the everyday shedding from my dogs that seems to find its way into every corner of the house, cleanup is simply part of the process. The Swiffer Hair Magnet takes the hassle out of picking up loose hair, helping make cleanup feel like a natural finishing touch to any hair routine."
The Swiffer Hair Magnet was engineered specifically for one of the most persistent household cleaning challenges: hair pickup. Featuring 3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust2, the product is designed to lift and capture hair from everyday activities, from styling and grooming to pet shedding. A 360-degree locking head helps users reach baseboards and corners where hair tends to collect, while a collapsible handle and cord-free design make it easy to grab for quick cleanups throughout the day.
“Jen Atkin has built her career around great hair, so she knows better than anyone how annoying it can be to clean it up,” said Ann Tobias, Swiffer Brand Director. “Swiffer Hair Magnet traps hair instead of pushing it around like a broom, making cleanup feel as satisfying as a great hair day.”
What is the Swiffer Hair Magnet?
The Swiffer Hair Magnet is a cleaning tool designed to tackle pet and human hair, dust and everyday debris that accumulate on floors throughout the home. The product uses 3D fluffy fibers designed to Trap + Lock™ hair while helping consumers clean hard-to-reach spaces and baseboards.
Why did Swiffer partner with Jen Atkin?
Jen Atkin is one of the most recognized hairstylists in the world and has spent her career helping people manage, style and care for their hair. Together, Swiffer and Atkin are spotlighting an often-overlooked reality: every hair routine creates cleanup, and every consumer can benefit from a simpler way to tackle hair on their floors.
Does the Swiffer Hair Magnet pick up different types of hair?
Yes. Swiffer Hair Magnet is designed to tackle the everyday hair messes that come with styling, grooming, shedding and life at home. From long strands and short clippings to beard trimmings and dog and cat hair, its 3D fluffy fibers help Trap + Lock™ hair from hard floors, making everyday hair cleanup easier.
What makes the Swiffer Hair Magnet different?
The Swiffer Hair Magnet features:<ul class="bwlistdisc">
<li>
3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust1</li>
<li>
A 360-degree swivel and locking head designed for baseboard cleaning</li>
<li>
A collapsible stick that retracts to half its size for easier storage</li>
<li>
Cord-free and charge-free operation, making it ready whenever you need it</li>
</ul><table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
____________________
1 Swiffer 2026 Survey Data</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
2 Vs. Swiffer Hair Magnet cloths</td></tr>
</table>
What products are available and where can consumers find them?
The Swiffer Hair Magnet Deluxe Starter Kit is available nationwide. The kit includes the Hair Magnet Deluxe, Hair Magnet Heavy Duty Sweeping Cloths and Mop &amp; Go Heavy Duty Mopping Cloths. Additionally, the Heavy Duty Sweeping Cloth refills are available in Unstopables and Lemon Scents. Pricing and promotion are at the sole discretion of retailers.
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54591635&amp;newsitemid=20260819693674&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=7286d78690c8e80828a3411ee4451af5" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54591635&amp;newsitemid=20260819693674&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=f12450b6c93fd116ac1dbe58db0b3e84" rel="nofollow" shape="rect">http://www.pg.com/news</a>. Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:levi.m@pg.com" rel="nofollow" shape="rect">levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Hair Expert Jen Atkin Has a New Hair Obsession: Keeping It Off Your Floors with Swiffer Hair Magnet Deluxe

CINCINNATI--(BUSINESS WIRE)--Pumpkin spice may have met its match. This fall, Old Spice is bringing fresh energy to the season with the seasonal return of its limited-edition Fallidudes Collection. This year's lineup features three bold characters: Pumpking, Apple Crumbro and Frankenstud. Inspired by the scents that define autumn, the collection delivers long-lasting freshness with a playful twist, helping guys smell incredible from hayrides to haunted houses. <a href="https://mms.businesswire.com/media/20260811209951/en/2871542/5/Fallidudes_Overall.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/2871542/22/Fallidudes_Overall.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/2871542/5/Fallidudes_Overall.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/2871542/21/Fallidudes_Overall.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/521950/5/OS_Logo_Ship.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/521950/22/OS_Logo_Ship.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/521950/5/OS_Logo_Ship.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/521950/21/OS_Logo_Ship.jpg" /></a>
Meet the Fallidudes:<ul class="bwlistdisc">
<li>
Pumpking – the fan-favorite fall scent returns, bringing its bold take on the pumpkin spice craze back for another season</li>
<li>
NEW Apple Crumbro – the crisp, cozy scent of apple cider bottled up for your shower routine</li>
<li>
NEW Frankenstud – a monstrously vanilla pistachio scent that's perfect for spooky season</li>
</ul>
Available for a limited time in select aluminum-free deodorant sticks, antiperspirant, body wash and 2-in-1 shampoo + conditioner, the Fallidudes collection delivers peak fall energy with every swipe, wash, and sniff. Whether you’re stocking up for yourself or building the perfect boo basket, trust Old Spice to keep you smelling fantastic while you Creep it Fresh all season long.
"The best part of fall isn't just the changing leaves, it's the return of the scents everyone waits all year for," said Kate DiCarlo, Senior Director, Communications, Personal Care Portfolio, Procter &amp; Gamble. “With Old Spice’s limited-edition Fallidudes collection, we’ve bottled the scents of everything guys love about fall—from smoky bonfires and football tailgates to cinnamon-spiced comfort food—into three unforgettable fragrances that keep them confidently fresh all season long.”
The limited-edition Fallidudes collection continues Old Spice's tradition of turning seasonal favorites into unforgettable scent experiences, offering fans a fun new way to celebrate autumn beyond the coffee cup.
The Old Spice Fallidudes collection will be available for a limited time at select retailers nationwide in singles, value packs, and seasonal displays while supplies last.
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Old Spice products have received recognition from leading men’s lifestyle publications, including <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fgrooming%2Fa65665281%2Fesquire-grooming-awards-2025%2F&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Esquire%26%238217%3Bs+2025+Grooming+Award&amp;index=1&amp;md5=533de04428b9162b08bcf955547d8baf" rel="nofollow" shape="rect">Esquire’s 2025 Grooming Award</a> for Old Spice Total Body Deodorant and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mensjournal.com%2Fstyle%2Fbest-grooming-products&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Men%26%238217%3Bs+Journal%26%238217%3Bs+2026+Grooming+Awards&amp;index=2&amp;md5=ec7d0d557bc09f22128d3809b12deb1d" rel="nofollow" shape="rect">Men’s Journal’s 2026 Grooming Awards</a> for Old Spice’s Spice Alchemist Deodorant and Old Spice Total Body Deodorant (Fiji Scent). Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=88da15d2b80af3d610efe55921d18332" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=e915317088a5b1b63ca3583821d9819d" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Facebook&amp;index=5&amp;md5=a87e4f0379087904172c54e5cb090846" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=YouTube&amp;index=6&amp;md5=977011908319c2a8cd6a9fcda5bd1418" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=X&amp;index=7&amp;md5=ecc1ffb7cadb23360568b9c0fec81834" rel="nofollow" shape="rect">X</a>. Contacts 
For media inquiries, please contact:
Nicole Salerno, Citizen Relations
 <a target="_blank" href="mailto:nicole.salerno@citizenrelations.com" rel="nofollow" shape="rect">nicole.salerno@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice Introduces This Year’s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud

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