How P&G Brand Innovation Supports Women's Health and Longevity

How Does P&G Support Women’s Health and Longevity?

• Women are living longer than ever before, bringing greater attention to how health needs and priorities can change throughout life.
• Over half of the consumers P&G serves are women and girls, and understanding their changing needs helps us develop superior products that serve them better.
• P&G brands including Crest, Oral-B, Metamucil, Pantene, and Olay apply consumer insights and science-backed innovation to support women's everyday health and longevity routines.
• “The Art of Aging” podcast series with Katie Couric and partnerships with organizations such as Seneca Women and Black Women’s Health Imperative, brings added visibility to women’s health at different life stages through expert-led conversations featuring P&G scientists and lifestyle themes

For generations, P&G has been committed to serving consumers by deeply understanding their daily lives and developing superior products that meet their unique needs and those of their households. P&G brands have continuously evolved to serve women through life’s many stages, turning consumer insights into products designed to meet their unique needs and experiences.

Why Does Women's Health and Longevity Matter?

As women live longer, they are spending more years navigating health needs and priorities that can change throughout their lives. From establishing healthy everyday routines and managing busy family and work lives to navigating hormonal changes, maintaining strength and mobility, and supporting heart and brain health, women are looking for trusted information and solutions that can help them stay healthy and active at every stage of life.

Longevity is about more than adding years to life, it's about living well for longer. For women, that can mean considering interconnected areas including nutrition, gut health, heart health, sleep, stress management, hormonal changes, mobility and skin health.

There is also a broader impact. Research from the World Economic Forum and McKinsey Health Institute estimates that closing the women’s health gap could add $400 billion to global GDP by 2040 while improving quality of life for women worldwide.

That is where understanding women’s real experiences matters. By listening to consumers and applying scientific expertise, P&G brands can develop products that address specific needs women encounter as they move through different stages of life.

How Do P&G Brands Innovate for Women’s Health?

Across oral care, digestive wellness, hair care and skin care, P&G brands support women’s health and confidence through everyday routines.

Oral health plays an important role in overall well-being, and healthy daily habits can have benefits beyond the mouth. Crest and Oral-B help support those routines with innovations designed to make oral care effective and accessible. Crest Pro-Health toothpaste uses stabilized stannous fluoride to help provide antibacterial protection with twice-daily brushing, while Oral-B iO electric toothbrushes are designed to remove more plaque than a manual toothbrush.

Research continues to highlight the role of fiber in supporting overall wellness, including digestive health, heart health, and healthy blood sugar levels as we age. Metamucil, made with psyllium fiber, makes it easy to add more fiber to a daily routine — one simple habit with multiple health benefits that contribute to long-term well-being.

As women age, many experience changes in hair thickness, density, and strength. Pantene combines decades of hair science with innovations designed to meet these evolving needs. The Pantene Abundant & Strong collection is formulated to help strengthen hair and reduce breakage, supporting healthier-looking hair so women can feel more confident.

Olay has spent decades advancing skin care science to better understand how skin changes over time. Through innovations focused on hydration, firmness, and the visible signs of aging, Olay helps women build skin care routines that support healthy-looking skin, self-care, and radiance at every age.

Although each innovation addresses a unique consumer need, they all reflect the focus our brands have on helping women care for themselves today, while supporting their health and wellness in the years ahead.

How Is P&G Expanding the Conversation Around Healthy Aging?

Products can help women address specific everyday needs. Access to trusted information can also help women better understand how those needs fit into the broader picture of healthy aging.

That's one reason P&G partners with Katie Couric Media on "The Art of Aging" series with Katie Couric, inspired by Katie Couric’s own exploration of health and aging as she approaches her 70th birthday. Through expert perspectives and relatable conversations, the content explores how the choices we make today can shape how we feel over time.

The series looks across multiple dimensions of healthy aging, including oral and digestive health, skin and hair, brain health, community and connection, and vision and hearing. For women, that broader perspective can help connect everyday choices and routines to the many factors that influence health and well-being over time.

Katie is joined by leading experts, including P&G scientists such as Dr. Rolanda Wilkerson, who discusses how skin changes with age and the science behind maintaining healthy skin; Dr. Jeni Thomas, who shares insights on hair health and aging; Dr. Stephanie Gans, who explores the connection between oral health and overall well-being; and Dr. Kyle Sloan, a gut health expert and Group Scientist in Scientific Communication for Digestive Wellness at P&G, who discusses the important role digestive health plays in healthy aging.

Together, these conversations help unpack the science behind different aspects of healthy aging and translate complex topics into practical information women can better understand and apply to their own lives.

Watch the latest episode of "The Art of Aging”, featuring Dr. William Giannobile, Dean of the Harvard School of Dental Medicine, with additional episodes launching next month.

Looking Ahead

As women live longer, the opportunity is not simply to add more years to life, but to help women live those years with greater health, well-being and confidence.

P&G will continue to listen to the women and girls we serve and use those insights to shape innovations that address their needs throughout life. By pairing that work with broader conversations about healthy aging, P&G can help women navigate both the everyday and longer-term considerations that contribute to living well at every age.