Forget reactive fixes. Olay’s revamped Repair Serum Collection and new Enrich Boosting Body Oil showcase how consistent, targeted care strengthens your skin barrier for lasting hydrationCINCINNATI--(BUSINESS WIRE)--Just like building core strength at the gym, resilient skin doesn't happen by accident– it takes consistent training. To prove that skin strength starts in the shower, OLAY took over NYC’s premier reformer studio, BODYROK, for the OLAY Barrier Bootcamp. The takeaway? Without regular conditioning, your skin barrier loses vital moisture, leaving it vulnerable to tightness, rough texture, and dullness. That’s why OLAY is elevating your daily body care routine with the revamped Repair Serum Body Wash Collection and all-new Enrich Boosting Body Oil. <a href="https://mms.businesswire.com/media/20260827648349/en/2883825/5/OLAY_Barrier_Bootcamp_Activation_1.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883825/22/OLAY_Barrier_Bootcamp_Activation_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883825/5/OLAY_Barrier_Bootcamp_Activation_1.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883825/21/OLAY_Barrier_Bootcamp_Activation_1.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883818/5/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883818/22/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260827648349/en/2883818/5/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260827648349/en/2883818/21/OLAY_Logo_2024_%281%29_%281%29.ai_%281%29.jpg" /></a>
"Many people treat their skin reactively– waiting until it feels tight or dry to fix it," said Kate DiCarlo, Senior Director, Communications at OLAY. "But just as your muscles need regular training to build strength, your skin barrier requires dedicated, consistent care to maintain its moisture. That's why the Repair Serum Collection is designed to deeply moisturize and repair the skin's barrier for intense, lasting hydration.”
Unlike ordinary washes that just cleanse the skin, this collection is designed with dermatologists and works at the cellular level to target 5 top visible skin concerns: dryness, inelasticity, dullness, texture, and uneven tone. Each wash is powered by OLAY’s proprietary Triple Complex– delivering deep-repairing Lipids and Elixir B3 into the skin's surface that keep working long after you rinse to actively repair and strengthen your moisture barrier.
The revamped OLAY Repair Serum Body Wash Collection includes:<ul class="bwlistdisc">
<li>
OLAY Intensely Hydrating Repair Serum Body Wash – Formulated with Antioxidative Hyaluronic Acid known to deliver intensely hydrated skin that feels silky soft.</li>
<li>
OLAY Tone Correcting Repair Serum Body Wash – With BHA and Vitamin C known to visibly improve uneven tone for a brighter natural skin tone.</li>
<li>
OLAY Elasticity Boosting Repair Serum Body Wash – Powered by Antioxidative Collagen Peptide known for bouncy and visibly restored skin.</li>
<li>
OLAY Regenerist Repair Serum Body Wash – Infused with Collagen Peptide known to improve skin texture.</li>
<li>
OLAY Daily Renewing Repair Serum Body Wash – Formulated with Antioxidative Retinol known to visibly smooth and renew skin.</li>
</ul>
For a complete Repair routine, a matching body lotion is available for every body wash!
Ready to take your skin training to the next level? Lock in deep hydration and silky softness with OLAY Enrich Boosting Body Oil– the ultimate final step in your body care routine.<ul class="bwlistdisc">
<li>
3-in-1 Oil + Serum Complex: Formulated with Argan Oil, Rosehip Oil, and Collagen Peptide.</li>
<li>
Luxurious Scent: Features notes of creamy vanilla, juicy plum, and golden amber.</li>
<li>
Double the Love: Elevates your routine by locking in hydration post-shower on either wet or dry skin.</li>
<li>
Skin-Loving Ingredients: Free of sulfates, parabens, phthalates, and silicones.</li>
</ul>
The OLAY Repair Serum Body Wash &amp; Lotion Collection and OLAY Enrich Boosting Body Oil are now available at major retailers nationwide, including Target, Walmart, and Amazon. Learn more information at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Folay.com&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=OLAY.com&amp;index=1&amp;md5=d086376076a76cd1268c16947c5a186b" rel="nofollow" shape="rect">OLAY.com</a>.
About Olay
OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=dff2c7a9748486985a6a41ce6860d8e5" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54595335&amp;newsitemid=20260827648349&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=2b40113771aebe04d24b7a3db41069ac" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
OLAY Press Team, <a target="_blank" href="mailto:olay@citizenrelations.com" rel="nofollow" shape="rect">olay@citizenrelations.com</a>

Olay Launches 'Barrier Bootcamp' With New Repair Serum Body Wash Collection — Your Shower-Powered Workout for Skin Barrier Repair

This back-to-school season, Charmin is bringing the courtroom to the bathroom, putting notorious toilet paper offenders on trial while helping roommates avoid the dreaded FORO (fear of running out). <a href="https://mms.businesswire.com/media/20260821255282/en/2879932/5/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/2879932/22/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/2879932/5/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/2879932/21/CHR_FR_BTS_STICKY_NOTES_COLLEGE_FLAG_LIFESTYLE.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260821255282/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260821255282/en/1061227/21/PGlogo.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Shared living often means shared tensions, and in the court of roommate living, leaving an empty toilet paper roll may be the ultimate offense. Yet every day, unsuspecting roommates walk into the bathroom only to discover they've been left stranded. That’s where the drama begins. Charmin’s Roommate Trials is here to help roommates get their sh*t together with the Forever Roll, because the one thing everyone shares should never run out.
Court is now in session – just in time for back-to-college season. Launched on the brand’s <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.instagram.com%2Fcharmin&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=Instagram&amp;index=1&amp;md5=057b3556be132486ae433045cb003abe" rel="nofollow" shape="rect">Instagram</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40charmin&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=TikTok%2C&amp;index=2&amp;md5=44b6d2f8e7674e9d325099a10099a4e2" rel="nofollow" shape="rect">TikTok,</a> Charmin’s Roommate Trials opened the floor to roommates everywhere so their bathroom disputes can finally get their day in “court”. From empty rolls and repeat offenders to chronic non-restockers, all cases submitted by users were heard and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Freel%2FDcMWAPzPiTd%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=given+a+verdict&amp;index=3&amp;md5=804d0bb5f332dd7c706f35e2472bed6f" rel="nofollow" shape="rect">given a verdict</a> by Charmin and its judge.
“We’re always looking for ways to make the bathroom experience better, especially in moments when it matters most – like shared living. And while we can’t solve all roommate issues, we can improve the bathroom-related ones. The Charmin Forever Roll is made of the same irresistibly soft two-ply toilet paper people love and it was specifically designed to be shared. Its longer-lasting design helps keep bathrooms stocked, so roommates can spend less time debating whose turn it is to replace the roll and more time enjoying the go," said Alex Perez, Charmin Brand Vice President, Procter &amp; Gamble.
While some bathroom offenses may be too heinous for Charmin to fix (looking at the non-flushers), the simplest way to solve that roommate tension is by making sure you never run out of the most shared essential. The Charmin Forever Roll keeps shared bathrooms stocked for longer, so add it to your back-to-school shopping list before you're caught with your pants down.
What is the Charmin Forever Roll?
It’s Charmin’s biggest roll ever, with 1,700 sheets of the same irresistibly soft two-ply toilet paper people love and its own sleek stainless-steel roll holder. It's built to last up to one month1 before needing to change rolls (based on usage habits of a two-person household).
1 Based on usage habits of a two-person household
Why college students, roommates and parents choose Charmin Forever Roll:<ul class="bwlistdisc">
<li>
Charmin’s longest-lasting roll means fewer roll changes</li>
<li>
Ideal for dorms, apartments, and shared bathrooms</li>
<li>
Helps prevent common household frustrations about running out of toilet paper</li>
<li>
Money-back guarantee, the only thing you'll lose is the hassle of frequent roll changes</li>
<li>
A smart addition to any college move-in checklist</li>
<li>
Delivers long-lasting value for those shopping for back-to-school essentials</li>
</ul>
Where can I buy the Charmin Forever Roll?
The Charmin Forever Roll is available at select retailers nationwide, and it’s on sale for up to $10 off at Walmart, Target or Amazon for a limited time, just in time for back-to-school shopping. This product comes with a 30-day <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fguarantee%2F%3Fsrsltid%3DAfmBOopWG4Y-HpiuyKbrLEMQrWGQqR6iLZPuRQNfp93QWuQuEha_kVnP&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=money+back+guarantee&amp;index=4&amp;md5=d6a89550f19c0de6fd7d1db1e3692fed" rel="nofollow" shape="rect">money back guarantee</a>, giving consumers the chance to try it with nothing to lose but the hassle of changing the roll. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fcharmin-forever-roll%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=Charmin.com&amp;index=5&amp;md5=ffe275365e0327d926ce07cc7867908b" rel="nofollow" shape="rect">Charmin.com</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=d2784aa6918b9a4ea0c588d10f7e40a3" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54592834&amp;newsitemid=20260821255282&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=ddc030acb09bdd7a799a87b3f9723e92" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Alan Danzis
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Charmin is Officially Putting Bad Roommate Bathroom Behavior on Trial with the Forever Roll

From curls and blowouts to pet hair and beyond, Swiffer Hair Magnet helps trap and lock the hair your everyday routines leave behindCINCINNATI--(BUSINESS WIRE)--Hair is part of nearly everyone's daily routine. From long hair and curls to beard trimmings and pet hair, every hair story is different. Yet one universal truth remains: hair has a way of ending up everywhere. In fact, 52% of Americans say they only clean their floors when dirt, dust or hair becomes visible1, highlighting just how often everyday messes can accumulate before they're addressed. <a href="https://mms.businesswire.com/media/20260819693674/en/2878435/5/Image_1_-_Product_image.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/2878435/22/Image_1_-_Product_image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/2878435/5/Image_1_-_Product_image.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/2878435/21/Image_1_-_Product_image.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260819693674/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260819693674/en/1061227/21/PGlogo.jpg" /></a>
That's why Swiffer is partnering with hair expert and entrepreneur Jen Atkin to spotlight a different kind of hair tool: the Swiffer Hair Magnet, designed to tackle the hair, dust and debris that accumulate on floors throughout the home. Swiffer Hair Magnet traps and locks what other tools may push around, making it easier to clean up hair, no matter where it comes from.
As one of the beauty industry's most recognized hair experts, Jen Atkin has spent her career helping people manage, style and care for their hair. Through years of working with clients and building hair-focused businesses, she has seen firsthand that great hair routines often leave behind an unwanted reality: loose hair on floors, in corners and along baseboards. That's where the Swiffer Hair Magnet comes in, helping trap and lock the hair that accumulates after styling, shedding, grooming and everyday life.
"As a hair expert, I've spent years helping people achieve their best hair, but every routine has one thing in common: hair doesn't always stay on your head," said Jen Atkin. "Whether it's the strands left behind after styling, the hair that collects after a trim, or the everyday shedding from my dogs that seems to find its way into every corner of the house, cleanup is simply part of the process. The Swiffer Hair Magnet takes the hassle out of picking up loose hair, helping make cleanup feel like a natural finishing touch to any hair routine."
The Swiffer Hair Magnet was engineered specifically for one of the most persistent household cleaning challenges: hair pickup. Featuring 3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust2, the product is designed to lift and capture hair from everyday activities, from styling and grooming to pet shedding. A 360-degree locking head helps users reach baseboards and corners where hair tends to collect, while a collapsible handle and cord-free design make it easy to grab for quick cleanups throughout the day.
“Jen Atkin has built her career around great hair, so she knows better than anyone how annoying it can be to clean it up,” said Ann Tobias, Swiffer Brand Director. “Swiffer Hair Magnet traps hair instead of pushing it around like a broom, making cleanup feel as satisfying as a great hair day.”
What is the Swiffer Hair Magnet?
The Swiffer Hair Magnet is a cleaning tool designed to tackle pet and human hair, dust and everyday debris that accumulate on floors throughout the home. The product uses 3D fluffy fibers designed to Trap + Lock™ hair while helping consumers clean hard-to-reach spaces and baseboards.
Why did Swiffer partner with Jen Atkin?
Jen Atkin is one of the most recognized hairstylists in the world and has spent her career helping people manage, style and care for their hair. Together, Swiffer and Atkin are spotlighting an often-overlooked reality: every hair routine creates cleanup, and every consumer can benefit from a simpler way to tackle hair on their floors.
Does the Swiffer Hair Magnet pick up different types of hair?
Yes. Swiffer Hair Magnet is designed to tackle the everyday hair messes that come with styling, grooming, shedding and life at home. From long strands and short clippings to beard trimmings and dog and cat hair, its 3D fluffy fibers help Trap + Lock™ hair from hard floors, making everyday hair cleanup easier.
What makes the Swiffer Hair Magnet different?
The Swiffer Hair Magnet features:<ul class="bwlistdisc">
<li>
3D fluffy fibers that help Trap + Lock™ 2X more hair, dirt and dust1</li>
<li>
A 360-degree swivel and locking head designed for baseboard cleaning</li>
<li>
A collapsible stick that retracts to half its size for easier storage</li>
<li>
Cord-free and charge-free operation, making it ready whenever you need it</li>
</ul><table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
____________________
1 Swiffer 2026 Survey Data</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
2 Vs. Swiffer Hair Magnet cloths</td></tr>
</table>
What products are available and where can consumers find them?
The Swiffer Hair Magnet Deluxe Starter Kit is available nationwide. The kit includes the Hair Magnet Deluxe, Hair Magnet Heavy Duty Sweeping Cloths and Mop &amp; Go Heavy Duty Mopping Cloths. Additionally, the Heavy Duty Sweeping Cloth refills are available in Unstopables and Lemon Scents. Pricing and promotion are at the sole discretion of retailers.
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54591635&amp;newsitemid=20260819693674&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=7286d78690c8e80828a3411ee4451af5" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54591635&amp;newsitemid=20260819693674&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=f12450b6c93fd116ac1dbe58db0b3e84" rel="nofollow" shape="rect">http://www.pg.com/news</a>. Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:levi.m@pg.com" rel="nofollow" shape="rect">levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

Hair Expert Jen Atkin Has a New Hair Obsession: Keeping It Off Your Floors with Swiffer Hair Magnet Deluxe

CINCINNATI--(BUSINESS WIRE)--Pumpkin spice may have met its match. This fall, Old Spice is bringing fresh energy to the season with the seasonal return of its limited-edition Fallidudes Collection. This year's lineup features three bold characters: Pumpking, Apple Crumbro and Frankenstud. Inspired by the scents that define autumn, the collection delivers long-lasting freshness with a playful twist, helping guys smell incredible from hayrides to haunted houses. <a href="https://mms.businesswire.com/media/20260811209951/en/2871542/5/Fallidudes_Overall.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/2871542/22/Fallidudes_Overall.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/2871542/5/Fallidudes_Overall.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/2871542/21/Fallidudes_Overall.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/521950/5/OS_Logo_Ship.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/521950/22/OS_Logo_Ship.jpg" /></a> <a href="https://mms.businesswire.com/media/20260811209951/en/521950/5/OS_Logo_Ship.jpg"><img src="https://mms.businesswire.com/media/20260811209951/en/521950/21/OS_Logo_Ship.jpg" /></a>
Meet the Fallidudes:<ul class="bwlistdisc">
<li>
Pumpking – the fan-favorite fall scent returns, bringing its bold take on the pumpkin spice craze back for another season</li>
<li>
NEW Apple Crumbro – the crisp, cozy scent of apple cider bottled up for your shower routine</li>
<li>
NEW Frankenstud – a monstrously vanilla pistachio scent that's perfect for spooky season</li>
</ul>
Available for a limited time in select aluminum-free deodorant sticks, antiperspirant, body wash and 2-in-1 shampoo + conditioner, the Fallidudes collection delivers peak fall energy with every swipe, wash, and sniff. Whether you’re stocking up for yourself or building the perfect boo basket, trust Old Spice to keep you smelling fantastic while you Creep it Fresh all season long.
"The best part of fall isn't just the changing leaves, it's the return of the scents everyone waits all year for," said Kate DiCarlo, Senior Director, Communications, Personal Care Portfolio, Procter &amp; Gamble. “With Old Spice’s limited-edition Fallidudes collection, we’ve bottled the scents of everything guys love about fall—from smoky bonfires and football tailgates to cinnamon-spiced comfort food—into three unforgettable fragrances that keep them confidently fresh all season long.”
The limited-edition Fallidudes collection continues Old Spice's tradition of turning seasonal favorites into unforgettable scent experiences, offering fans a fun new way to celebrate autumn beyond the coffee cup.
The Old Spice Fallidudes collection will be available for a limited time at select retailers nationwide in singles, value packs, and seasonal displays while supplies last.
About Old Spice
Old Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Old Spice products have received recognition from leading men’s lifestyle publications, including <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esquire.com%2Fstyle%2Fgrooming%2Fa65665281%2Fesquire-grooming-awards-2025%2F&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Esquire%26%238217%3Bs+2025+Grooming+Award&amp;index=1&amp;md5=533de04428b9162b08bcf955547d8baf" rel="nofollow" shape="rect">Esquire’s 2025 Grooming Award</a> for Old Spice Total Body Deodorant and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mensjournal.com%2Fstyle%2Fbest-grooming-products&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Men%26%238217%3Bs+Journal%26%238217%3Bs+2026+Grooming+Awards&amp;index=2&amp;md5=ec7d0d557bc09f22128d3809b12deb1d" rel="nofollow" shape="rect">Men’s Journal’s 2026 Grooming Awards</a> for Old Spice’s Spice Alchemist Deodorant and Old Spice Total Body Deodorant (Fiji Scent). Follow Old Spice's social channels: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=88da15d2b80af3d610efe55921d18332" rel="nofollow" shape="rect">Instagram</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=e915317088a5b1b63ca3583821d9819d" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=Facebook&amp;index=5&amp;md5=a87e4f0379087904172c54e5cb090846" rel="nofollow" shape="rect">Facebook</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=YouTube&amp;index=6&amp;md5=977011908319c2a8cd6a9fcda5bd1418" rel="nofollow" shape="rect">YouTube</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54585908&amp;newsitemid=20260811209951&amp;lan=en-US&amp;anchor=X&amp;index=7&amp;md5=ecc1ffb7cadb23360568b9c0fec81834" rel="nofollow" shape="rect">X</a>. Contacts 
For media inquiries, please contact:
Nicole Salerno, Citizen Relations
 <a target="_blank" href="mailto:nicole.salerno@citizenrelations.com" rel="nofollow" shape="rect">nicole.salerno@citizenrelations.com</a>
Nicole Bosley, Procter &amp; Gamble, Old Spice
 <a target="_blank" href="mailto:bosley.ne@pg.com" rel="nofollow" shape="rect">bosley.ne@pg.com</a>

Old Spice Introduces This Year’s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud

This two-stop pop-up straight from Downy's in-house perfumery, the Downy Fine Fragrance House, will engross consumers in laundry fine fragrances from the Boutique Botanicals and Unstopables Unlimited Collections.CINCINNATI--(BUSINESS WIRE)--Today, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Downy&amp;index=1&amp;md5=966ec25ed1ad47c247b7d33869bf5f09" rel="nofollow" shape="rect">Downy</a> is inviting consumers to step into a NEW era of laundry, bringing luxury to every load, with the launch of the Downy Fine Fragrance House. The immersive pop-up debuts in Charleston, South Carolina, where consumers can experience its in-house perfumery firsthand, featuring the newest Boutique Botanicals and iconic Unstopables Unlimited Collections. <a href="https://mms.businesswire.com/media/20260730604384/en/2863540/5/Downy_Fine_Fragrance_House.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863540/22/Downy_Fine_Fragrance_House.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863540/5/Downy_Fine_Fragrance_House.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863540/21/Downy_Fine_Fragrance_House.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863539/5/Downy_Fine_Fragrance_House_Logo.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863539/22/Downy_Fine_Fragrance_House_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260730604384/en/2863539/5/Downy_Fine_Fragrance_House_Logo.jpg"><img src="https://mms.businesswire.com/media/20260730604384/en/2863539/21/Downy_Fine_Fragrance_House_Logo.jpg" /></a>
The fragrances in this luxury tier are designed by Downy's world-class perfumers – from the first spark of inspiration to the last note left on clothes. Each scent is built with the same layered complexity and intentionality as a bottle of perfume: balanced, deep, emotive, and made to last. The end result is a collection of sophisticated fragrances that truly luxe up laundry, and Downy is bringing this to life on a whole new level.
The Downy Fine Fragrance House Experience<ul class="bwlistdisc">
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Guided Scent Journey: Guests will get to know Downy’s luxury scent beads by entering the world of Boutique Botanicals, inspired by the artistry of nature, and the Unstopables Unlimited Collection, premium scents that elevate your laundry.</li>
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Squeeze &amp; Sniff: In this interactive environment, attendees can engage with the product by squeezing and sniffing the scent bead bottles to experience the luxurious fragrance notes firsthand.</li>
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Interactive Elements: The pop-up will offer photo-worthy moments and branded Downy Fine Fragrance House giveaways.</li>
</ul>
"We are thrilled to invite consumers inside the world of our in-house perfumery to experience Downy’s scents that luxe up laundry,” said Benjamin Sattler, Vice President of North America Downy. "We’ve brought high-end fragrances to laundry at affordable price points, as we believe our scent collections should be worn on any clothing, and by anyone. Through the Downy Fine Fragrance House experiences, we’re proud to spotlight the perfumers behind these long lasting, luxury scents.”
Where to Visit the Downy Fine Fragrance House Experience
Downy will pop up twice this summer in Charleston, South Carolina and Mason, Ohio.<ul class="bwlistdisc">
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Charleston, South Carolina | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fstore%2F3367-north-charleston-sc&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Walmart+Store+%233367&amp;index=2&amp;md5=cf232b6d8b65453029cb13d5903899cf" rel="nofollow" shape="rect">Walmart Store #3367</a>
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4920 Centre Pointe Dr North Charleston, SC 29418</li>
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July 30-Aug. 31 | Open during normal Walmart business hours</li>
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Mason, Ohio | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Cincinnati+Open&amp;index=3&amp;md5=182be2b2ef9626b30db981fd58914f4a" rel="nofollow" shape="rect">Cincinnati Open</a> (The Pavilion, Booth #7)
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Lindner Family Tennis Center | 6100 Legacy Park Way Mason, OH 45040</li>
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Aug. 8-23 | See <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftournament%2Ftournament-schedule%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=35358a27e175815fb92e011b85d6a12f" rel="nofollow" shape="rect">here</a> for more information on operating hours. To visit, purchase tickets <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftickets%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=d8ae4a520e8023cf5a17ea1dc3ecf843" rel="nofollow" shape="rect">here</a>.</li>
</ul></li>
</ul>
Luxe Up Your Laundry with These Collections
The Unstopables Unlimited and Boutique Botanicals Collections are available nationwide with an MSRP starting at $15.97. To use, add the desired amount to the washing machine drum before adding clothes. Safe for all washable fabrics.<ul class="bwlistdisc">
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Unstopables Unlimited – A premium line of scent beads meticulously crafted to elevate your laundry with sophisticated, fine fragrance profiles.
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Scents: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-26&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+26%2C&amp;index=6&amp;md5=4a92035017c9d60e57c4e1115cc7703f" rel="nofollow" shape="rect">N. 26,</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-6&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+06&amp;index=7&amp;md5=cc4895797da792c742eb8c3207a80595" rel="nofollow" shape="rect">N. 06</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-24&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+24%2C&amp;index=8&amp;md5=ea88fb44493e562a2489bb66d655b48a" rel="nofollow" shape="rect">N. 24,</a> <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Funstopables-no-15&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=N.+15&amp;index=9&amp;md5=7f056356f6812f3aeb73305cc6110b0e" rel="nofollow" shape="rect">N. 15</a></li>
</ul></li>
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Boutique Botanicals – A line of scent beads that infuse your laundry with boutique-style fragrances inspired by the artistry of nature.
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Scents: <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-citrea&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Citrea&amp;index=10&amp;md5=62850eda353a11710b86aea45b5cb6ae" rel="nofollow" shape="rect">Citrea</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-peonia&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Peonia&amp;index=11&amp;md5=e176b194ab4d391b8081971079e97b72" rel="nofollow" shape="rect">Peonia</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdowny.com%2Fen-us%2Ffabric-softener%2Fscent-beads%2Fboutique-botanicals-folia&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Folia&amp;index=12&amp;md5=d1ec69a1dcbf66d4c2e8450910311d31" rel="nofollow" shape="rect">Folia</a></li>
</ul></li>
</ul>
Stay up to date on Downy Fine Fragrance House via <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fdowny%2F%3Fhl%3Den&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=%40Downy&amp;index=13&amp;md5=75b49ced65849897c7178e84f206a3fc" rel="nofollow" shape="rect">@Downy</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Funstopables%2F%3Fhl%3Den&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=%40Unstopables&amp;index=14&amp;md5=eb3ffd9b3c42f93915fe3f016921b8d0" rel="nofollow" shape="rect">@Unstopables</a>. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.downy.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=www.downy.com.&amp;index=15&amp;md5=76495766780f2373dafb9ead088533d5" rel="nofollow" shape="rect">www.downy.com.</a> #LuxeUpLaundry
Luxe Up Your Laundry.
FAQ SECTION<ul class="bwlistdisc">
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What is the Downy Fine Fragrance House?
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The Downy Fine Fragrance House is Downy’s in-house perfumery, where world-class perfumers create luxury-inspired, long-lasting scent innovations for fabrics, including the Unstopables Unlimited and Boutique Botanicals Collections.</li>
</ul></li>
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How will consumers be able to experience the Downy Fine Fragrance House?
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Through visiting the pop ups this summer in Charleston, South Carolina and Mason, Ohio guests enjoy a guided scent journey and interactive activities.</li>
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Where and when are the summer 2026 pop-up events?
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Charleston, South Carolina | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.walmart.com%2Fstore%2F3367-north-charleston-sc&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Walmart+Store+%233367&amp;index=16&amp;md5=2eea089338d00e8a0e7486c0c0d2f83b" rel="nofollow" shape="rect">Walmart Store #3367</a>
<ul class="bwlistsquare">
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4920 Centre Pointe Dr North Charleston, SC 29418</li>
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July 30-Aug. 31 | Open during normal Walmart business hours</li>
</ul></li>
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Mason, Ohio | <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=Cincinnati+Open&amp;index=17&amp;md5=167cc7d061b8e589332313ab3f188e42" rel="nofollow" shape="rect">Cincinnati Open</a> (The Pavilion, Booth #7)
<ul class="bwlistsquare">
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Lindner Family Tennis Center | 6100 Legacy Park Way Mason, OH 45040</li>
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Aug. 8-23 | See <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftournament%2Ftournament-schedule%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=18&amp;md5=f3ad3fccd4a373622b9a1c49871777b4" rel="nofollow" shape="rect">here</a> for more information on operating hours. To visit, purchase tickets <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcincinnatiopen.com%2Ftickets%2F&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=here&amp;index=19&amp;md5=ac4e91fc5d5af2a7d5f32f7fcedb773f" rel="nofollow" shape="rect">here</a></li>
</ul></li>
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What are scent beads?
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Scent beads dissolve during the wash cycle to infuse fabrics with scent.</li>
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How do you use these scent beads?
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Step 1: Add the detergent.</li>
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Step 2: Before opening the scent beads, give the bottle a squeeze with the cap on to get a quick whiff of the scent.</li>
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Step 3: Next, take off the cap, shake the beads right into it, and toss them directly into the empty drum.</li>
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Step 4: Add clothes and fabrics on top.</li>
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</ul>
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=20&amp;md5=25015aee5f5bc3c10b73139dcac53839" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54579692&amp;newsitemid=20260730604384&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=21&amp;md5=087123313690a513b2176cc9bbb924d9" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
MEDIA CONTACT Rachel Koggan
 973-464-6469
 <a target="_blank" href="mailto:rachelk@mbooth.com" rel="nofollow" shape="rect">rachelk@mbooth.com</a>

Downy Introduces an Immersive Fragrance Experience Where Consumers Can Step Inside the World Behind Luxury Laundry Scent

Executive Chairman Jon Moeller to RetireCINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) today announced that Shailesh Jejurikar has been appointed Chairman of the Board, effective August 1, 2026. Jejurikar assumes the position in addition to his role as President and Chief Executive Officer. Jon Moeller, Executive Chairman, will retire from the Board effective July 31, 2026, and from P&amp;G effective August 14, 2026. <a href="https://mms.businesswire.com/media/20260729911506/en/2862279/5/Shailesh_Jejurikar_Exec_Headshot.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/2862279/22/Shailesh_Jejurikar_Exec_Headshot.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/2862279/5/Shailesh_Jejurikar_Exec_Headshot.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/2862279/21/Shailesh_Jejurikar_Exec_Headshot.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260729911506/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260729911506/en/1061227/21/PGlogo.jpg" /></a>
“I want to thank Jon for his many years of tireless and steady leadership at P&amp;G, having served in key roles including Executive Chairman, Chief Executive Officer, Chief Operating Officer, and Chief Financial Officer throughout his 38 years of dedicated service to the company,” said Mr. Jejurikar. “Jon’s strategic vision has been instrumental in shaping the company P&amp;G is today, and we have benefited from his unwavering courage and his profound care for this institution and its people.”
Mr. Jejurikar joined P&amp;G in 1989. He has been a member of P&amp;G’s global leadership team since 2014, holding various senior leadership roles across categories, sectors and regions. He has helped build several of P&amp;G’s core businesses, including global Fabric Care and Home Care, in regions such as North America, Europe, Asia and Latin America. He has also helped lead the development of the Company’s renewed strategies and operational results across the Supply Chain, Information Technology and Global Business Services.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54578782&amp;newsitemid=20260729911506&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=e490bca994c9d53bab0f615ba02d99d4" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54578782&amp;newsitemid=20260729911506&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=ec197182004e3ad8b9fc539750f1fd49" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Forward-Looking Statements
Certain statements in this release, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result" and similar expressions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties that may cause results to differ materially from those expressed or implied in the forward-looking statements. We undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events or otherwise, except to the extent required by law.
Risks and uncertainties to which our forward-looking statements are subject include, without limitation: (1) the ability to successfully manage global financial risks, including foreign currency fluctuations, changes in global interest rates and rate differentials, currency exchange, pricing controls or tariffs; (2) the ability to successfully manage local, regional or global economic volatility, including reduced market growth rates, and to generate sufficient income and cash flow to allow the Company to effect the expected share repurchases and dividend payments; (3) the ability to successfully manage uncertainties related to changing political and geopolitical conditions and potential implications such as exchange rate fluctuations, market contraction, boycotts, variability and unpredictability in trade relations, sanctions, tariffs or other trade controls; (4) the ability to manage disruptions in credit markets or to our banking partners or changes to our credit rating; (5) the ability to maintain key manufacturing and supply arrangements (including execution of supply chain optimizations and sole supplier and sole manufacturing plant arrangements) and to manage disruption of business due to various factors, including ones outside of our control, such as natural disasters, conflicts or acts of war (such as the conflict in the Middle East), terrorism or disease outbreaks; (6) the ability to successfully manage cost fluctuations and pressures, including prices of commodities and raw materials and costs of labor, transportation, energy, pension and healthcare; (7) the ability to compete with our local and global competitors in new and existing sales channels, including by successfully responding to competitive factors such as prices, promotional incentives and trade terms for products; (8) the ability to manage and maintain key customer relationships; (9) the ability to protect our reputation and brand equity by successfully managing real or perceived issues, including concerns about safety, quality, ingredients, efficacy, packaging content, supply chain practices, social or environmental practices or similar matters that may arise; (10) the ability to successfully manage the financial, legal, reputational and operational risk associated with third-party relationships, such as our suppliers, contract manufacturers, distributors, contractors and external business partners; (11) the ability to rely on and maintain key company and third-party information and operational technology systems, networks and services and maintain the security and functionality of such systems, networks and services and the data contained therein; (12) the ability to successfully manage the demand, supply and operational challenges, as well as governmental responses or mandates, associated with a disease outbreak, including epidemics, pandemics or similar widespread public health concerns; (13) the ability to stay on the leading edge of innovation, obtain necessary intellectual property protections and successfully respond to changing consumer habits, evolving digital marketing and selling platform requirements and technological advances attained by, and patents granted to, competitors; (14) the ability to successfully manage our ongoing acquisition, divestiture and joint venture activities, in each case to achieve the Company’s overall business strategy and financial objectives, without impacting the delivery of base business objectives; (15) the ability to successfully achieve productivity improvements and cost savings and manage ongoing organizational changes while successfully identifying, developing and retaining key employees, including in key growth markets where the availability of skilled or experienced employees may be limited; (16) the ability to successfully manage current and expanding regulatory and legal requirements and matters (including, without limitation, those laws, regulations, policies and related interpretations involving product liability, product and packaging composition, manufacturing processes, intellectual property, labor and employment, antitrust, privacy, cybersecurity, data protection and data transfers, artificial intelligence, tax, the environment, due diligence, risk oversight, accounting and financial reporting) and to resolve new and pending matters within current estimates; (17) the ability to manage changes in applicable tax laws and regulations; and (18) the ability to continue delivering progress towards our environmental sustainability ambitions. For additional information concerning factors that could cause actual results and events to differ materially from those projected herein, please refer to our most recent 10-K, 10-Q and 8-K reports.
Category: PG-IR Contacts 
P&amp;G Media Contacts:
 Damon Jones, 513.983.0190, <a target="_blank" href="mailto:mediarelations@shared.pg.com" rel="nofollow" shape="rect">mediarelations@shared.pg.com</a>
P&amp;G Investor Relations Contact:
 John Chevalier, 513.983.9974

Shailesh Jejurikar Appointed Chairman of P&G Board of Directors

P&G Announces Fourth Quarter and Fiscal Year 2026 Results

Swiffer’s newest innovation helps Trap + Lock™ dust while adding joy to one of the most avoided household choresCINCINNATI--(BUSINESS WIRE)--According to consumer research, more than 4 in 10 Americans say they dislike or hate dusting1, making it one of the most dreaded chores around the home. With the new Swiffer Lemon Dusters, Swiffer is transforming a routine people often avoid into a cleaning experience that feels more refreshing, satisfying and rewarding. <a href="https://mms.businesswire.com/media/20260722644096/en/2857147/5/6-Foot_Starter_Kit.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/2857147/22/6-Foot_Starter_Kit.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/2857147/5/6-Foot_Starter_Kit.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/2857147/21/6-Foot_Starter_Kit.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260722644096/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260722644096/en/1061227/21/PGlogo.jpg" /></a>
Designed to tackle one of consumers' least favorite household tasks, Swiffer's Lemon Dusters combine the brand’s trusted Trap + Lock™ technology with a bright lemon scent that leaves behind up to one hour of freshness2, allowing consumers to enjoy the refreshing scent of clean without reaching for a spray.
"Dusting is one of those chores that's easy to put off because it can feel repetitive and endless," said Ann Tobias, Swiffer Brand Director. "With the new Swiffer Lemon Dusters, we wanted to make the experience more rewarding and satisfying by pairing Swiffer’s trusted trap and lock performance with a refreshing lemon scent that makes your home feel cleaner long after you're finished dusting."
The new Swiffer Heavy Duty Lemon Duster combines dust-busting strips and thousands of specially coated fibers to Trap + Lock™ 5X more dust than a feather duster3, while its 360 degree design easily reaches hard to clean surfaces. A zesty lemon scent lingers for up to one hour ², leaving behind the scent of clean without the need for a spray.
“Not all dusters capture dust in the same way. When dust is moved rather than trapped, it can become airborne and settle back onto other surfaces, meaning it may need to be cleaned again,” said Arianna Castro, Swiffer Scientist. “Swiffer Heavy Duty Lemon Dusters are designed to trap and lock dust, helping remove dust and common allergens4 from surfaces instead of simply moving them around. They remove up to 95% of allergens4. Their easy-to-use design, paired with a refreshing lemon scent, helps make dusting feel like a simpler and more pleasant part of keeping a clean home.”
What are the Swiffer Lemon Dusters?
The Swiffer Lemon Duster is a scented disposable duster that loosens, traps and locks dust with Swiffer’s Trap + Lock™ technology while leaving behind a refreshing lemon scent that helps make dusting feel more satisfying and enjoyable.
Why did Swiffer create a Duster with lemon scent?
Swiffer created the new Swiffer Lemon Duster to add a bit of joy to one of America's most disliked household chores. While consumers love the feeling of a clean home, many dislike dusting and often put it off1. By combining Swiffer's trusted dust-removal performance with a refreshing lemon scent, this new product helps transform dusting from a chore consumers avoid into a more satisfying cleaning experience.
What makes the Swiffer Heavy Duty Duster different from a traditional feather duster?
The Swiffer Heavy Duty Duster is designed to pick up and trap dust rather than simply moving it around. Its dust-busting strips help loosen and trap layers of built-up dust, while thousands of specially coated fibers grab onto dust from every direction and don't let go. The product picks up to 5X more dust than a feather duster3.
Why did Swiffer choose a lemon scent?
Lemon is one of the scents consumers most closely associate with cleanliness and freshness5. Research shows that scent plays an important role in how people evaluate the cleanliness of their homes, and lemon continues to be a familiar and trusted cleaning scent.
Is the Lemon Duster designed for everyday use?
Yes. The Lemon Duster is designed to make daily dusting routine easier and more enjoyable, whether consumers are managing everyday dust buildup, cleaning before guests arrive, or maintaining hard-to-reach surfaces throughout the home.
What surfaces can the Swiffer Lemon Duster clean?
The new Swiffer Lemon Duster is designed to help remove dust from a variety of finished household surfaces, including furniture, shelves, baseboards, blinds, electronics, and other commonly dust-prone areas.
What innovation is behind the new Swiffer Heavy Duty Lemon Duster?
The product combines three key innovations:<ol class="bwlistdecimal">
<li>
Dust-busting strips that loosen and trap layers of built-up dust.</li>
<li>
Thousands of specially coated fibers that Trap + Lock™ dust from every direction.</li>
<li>
A refreshing lemon scent that leaves behind lasting freshness and helps make dusting feel more rewarding.</li>
</ol>
What products are available and where can I find them?
The new Swiffer Lemon Dusters are currently available at major retailers nationwide in stores and online. Pricing and promotion are at the sole discretion of the retailer. The product line includes:<ul class="bwlistdisc">
<li>
Swiffer Heavy Duty Duster 6 ft. Extendable Handle Starter Kit with 8 Lemon-Scented Heavy Duty Duster refills</li>
<li>
Lemon-Scented Swiffer Duster Refills and Heavy Duty Duster refills available separately</li>
</ul>
To learn more, please visit Swiffer.com. Follow @Swiffer on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=746188b759fbd381d3fb1865600a3a25" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54574806&amp;newsitemid=20260722644096&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=05f1b57349f3bcfdeacce87f7176ee79" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
_____________________________________</td></tr>
</table><table cellspacing="0" class="bwtablemarginb bwblockalignl">
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
1 YouGov 2025 Survey</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
2 After initial product use</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
3 After 9 uses</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
4 Common, inanimate allergens from cat and dog dander and dust mite matter</td></tr>
<tr>
<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
5 BBC Science Focus</td></tr>
</table>
  Contacts 
Maytal Levi
 P&amp;G Surface Care, Communications Leader
 <a target="_blank" href="mailto:levi.m@pg.com" rel="nofollow" shape="rect">levi.m@pg.com</a>
Alan Danzis
 MSL New York
 <a target="_blank" href="mailto:alan.danzis@mslgroup.com" rel="nofollow" shape="rect">alan.danzis@mslgroup.com</a>

New Swiffer Lemon Duster Delivers the Fresh Scent of Clean with No Spray Required

--The Official Shampoo of USA Gymnastics brings the "High Stakes. No Flakes." Experience to Hartford, CT--CINCINNATI--(BUSINESS WIRE)--The multi-year, multi-brand partnership between Procter &amp; Gamble and USA Gymnastics (USAG) will officially debut with Head &amp; Shoulders, the Official Shampoo of USA Gymnastics, at the 2026 U.S. Classic in Hartford, CT (July 17–18). A long-standing global Olympic and Paralympic Partner, P&amp;G launched the USAG partnership in February when they celebrated the conclusion of The Olympic and Paralympic Winter Games Milano Cortina 2026 and generated excitement for The Olympic and Paralympic Games LA 2028 when the Games come back to the U.S. for the first time in over 25 years. <a href="https://mms.businesswire.com/media/20260716455313/en/2853205/5/Head%26Shoulders-USAG-lockup-01.jpg"><img src="https://mms.businesswire.com/media/20260716455313/en/2853205/22/Head%26Shoulders-USAG-lockup-01.jpg" /></a> <a href="https://mms.businesswire.com/media/20260716455313/en/2853205/5/Head%26Shoulders-USAG-lockup-01.jpg"><img src="https://mms.businesswire.com/media/20260716455313/en/2853205/21/Head%26Shoulders-USAG-lockup-01.jpg" /></a>
Head &amp; Shoulders, the #1 Dermatologist Recommended and most awarded scalp care brand**, will bring the "High Stakes. No Flakes." experience to life for fans and athletes alike at the U.S. Classic – the premier women’s elite gymnastics domestic event outside of the national championships. Together, both brands share a defining trait: undisputable superiority when it matters most. From the practice gym to the world's biggest stages, USA Gymnastics athletes are known for rising to every moment — and Head &amp; Shoulders rises to the challenge to provide 24/7 dandruff protection while nourishing your scalp, so athletes and fans alike can show up with total confidence when the stakes are highest.
With 50% of U.S. consumers experiencing dandruff or scalp issues, Head &amp; Shoulders makes scalp confidence accessible for everyone — from elite athletes to everyday fans watching from home. Head &amp; Shoulders will be alongside USA Gymnastics from Hartford to Los Angeles, supporting athletes at every stop.
"At Head &amp; Shoulders, we think about your dandruff, so you don't have to. That's the same mindset elite gymnasts bring to their craft — sweating the details in training so they can be fully present when it counts,” said Omar Goff, Senior Brand Director, Head &amp; Shoulders. "This partnership is a perfect reflection of what both of our brands stand for: undisputable superiority, and the confidence to shine when the stakes are highest."
U.S. Classic features the nation’s best women’s artistic gymnasts on their journey to the 2026 Xfinity U.S. Gymnastics Championships August 6-9 in Phoenix, Arizona, serving as the final qualifying event. PeoplesBank Arena also will host the 2026 Hopes Championships, which will run in conjunction with U.S. Classic and is the championship event for gymnasts in the 11-12 and 13-14-year-old age groups.
P&amp;G brands have a long history of supporting and serving athletes on their journey to achieve their dreams on the world’s stage and this partnership brings together its superior-performing brands alongside the excellence of USA Gymnastics.
About P&amp;G’s Olympic &amp; Paralympic Games Program
 P&amp;G has been a Worldwide Partner of the International Olympic Committee (IOC) since 2010 and, since 2020, holds global rights with the International Paralympic Committee (IPC) through the LA28 Games. P&amp;G and its brands have partnered with more than 500 athletes across 37 sports and 17 countries, celebrating their commitment to be the best they can be, just as P&amp;G brands commit to delivering superior performance for people who count on them every day.
About Procter &amp; Gamble
 P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54571482&amp;newsitemid=20260716455313&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=12e51d15d45f0128b3672bc8d1434f8b" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54571482&amp;newsitemid=20260716455313&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=c22a522360bbb61e0e0c7baa5f13556c" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
About Head &amp; Shoulders, The #1 Most Awarded Scalp Care Brand**
 With over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.
** Based on total awards from US Beauty, Grooming, and Lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026
About USA Gymnastics
 Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States, overseeing six disciplines: acrobatic, artistic, gymnastics for all, parkour, rhythmic, and trampoline and tumbling. A member of the U.S. Olympic and Paralympic Committee and International Gymnastics Federation, the organization serves nearly 240,000 members, including athletes from the beginner to elite levels, parents, coaches, clubs and club owners, and supports the U.S. teams for the Olympic Games, World Championships, and other top-tier international events. USA Gymnastics is committed to delivering top-quality education, actively growing the sport across all levels and disciplines, and providing safe, positive and empowering experiences for all participants. For more on USA Gymnastics, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fwww.usagym.org%2F__%3B%21%21NgSi4SaN6ydtRVQ-%2136bWY1xCtPH__EfFdox46JVHAU2IJeUxWyfYPN6R9BC-euPbhcLjlExlijEJpivCU41Y9WvE-tutxQ%24&amp;esheet=54571482&amp;newsitemid=20260716455313&amp;lan=en-US&amp;anchor=www.usagym.org&amp;index=3&amp;md5=40081cf172674cad667d8b329fe4372d" rel="nofollow" shape="rect">www.usagym.org</a>. Contacts 
Marina Maher Communications
 Shaun Agres
 Email: <a target="_blank" href="mailto:shaun.agres@omc.com" rel="nofollow" shape="rect">shaun.agres@omc.com</a>

Head & Shoulders Debuts USAG Partnership at 2026 U.S. Classic

CINCINNATI--(BUSINESS WIRE)--The Board of Directors of The Procter &amp; Gamble Company (NYSE:PG) declared a quarterly dividend of $1.0885 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after August 17, 2026 to Common Stock shareowners of record at the close of business on July 24, 2026, and to Series A and Series B ESOP Convertible Class A Preferred Stock shareowners of record at the start of business on July 24, 2026. <a href="https://mms.businesswire.com/media/20260714977463/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260714977463/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260714977463/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260714977463/en/1061227/21/PGlogo.jpg" /></a>
P&amp;G has been paying a dividend for 136 consecutive years since its incorporation in 1890 and has increased its dividend for 70 consecutive years. This reinforces our commitment to return cash to shareowners, many of whom rely on the steady, reliable income earned with their investment in P&amp;G.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54569847&amp;newsitemid=20260714977463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=74877677201ee9d304f8be8d37228148" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54569847&amp;newsitemid=20260714977463&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=fb5c7dc082f7b632207afaff2fe8e89f" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
P&amp;G Media Contact Henry Molski
 +1-513-622-1566
P&amp;G Investor Relations Contact John Chevalier
 +1-513-983-9974

P&G Declares Quarterly Dividend, July 2026

Through a partnership with Major League Soccer, Trevor Noah, MLS club boot room refreshes and a traveling Boot Room Tour, Febreze Fabric is helping fight odors on the gear, couches, cars and game-day spaces the washing machine can’t handle.CINCINNATI--(BUSINESS WIRE)--Soccer in the U.S. is having its biggest moment yet, and Febreze is taking on one of the game’s most relatable side effects: the stink. Today, Febreze announced Can’t Wash This, a new soccer-inspired campaign built on a simple truth: as the game grows, so do the gear piles, car rides, watch parties and soft surfaces that pick up odor but can’t always go in the wash. <a href="https://mms.businesswire.com/media/20260706491395/en/2844470/5/Febreze_Wide_v2.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844470/22/Febreze_Wide_v2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844470/5/Febreze_Wide_v2.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844470/21/Febreze_Wide_v2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844355/5/250325_AIR6452_NewEBU_Keyline.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844355/22/250325_AIR6452_NewEBU_Keyline.jpg" /></a> <a href="https://mms.businesswire.com/media/20260706491395/en/2844355/5/250325_AIR6452_NewEBU_Keyline.jpg"><img src="https://mms.businesswire.com/media/20260706491395/en/2844355/21/250325_AIR6452_NewEBU_Keyline.jpg" /></a>
As the Official Odor Fighter of Major League Soccer, and with an anticipated 47 million new soccer fans expected following the World Cup in North America,* Febreze is turning soccer’s growing fandom into a fresh reason to fight the rise in stink through a campaign featuring Trevor Noah, MLS club boot room refreshes, creator content, a collaboration with multidisciplinary artist Temi Coker and a traveling Boot Room Tour.
The campaign launches alongside new Febreze-integrated content from Trevor Noah during What Now? with Trevor Noah’s World Cup coverage. In a first for the podcast, Trevor went on-location to film inside the Red Bulls New York actual boot room, the first time the show has ever left the studio for a brand integration. As a lifelong fan of the sport, Trevor brings authentic passion to the campaign’s central question: what do you do with the gear and spaces that cannot always go in the wash?
"I have loved soccer my whole life and I've been covering this World Cup all summer on What Now? with Trevor Noah because I genuinely love this game. It's exciting to see how soccer has taken over the U.S., and Febreze felt like a natural fit for that - a brand that plays an integral part in the soccer routine,” said Trevor Noah. “I had a blast recording at the Red Bulls New York Boot Room, and I can say firsthand: if your soccer gear is starting to smell like its own locker room, it's time for Febreze Fabric.”
Febreze is also bringing Can't Wash This to life with MLS clubs including LA Galaxy, FC Cincinnati, Red Bulls New York and Atlanta United through club boot room refreshes and behind-the-scenes team-shot content. To extend the campaign to fans, Febreze partnered with multidisciplinary artist Temi Coker on a scent-inspired boot and Boot Room installation that anchors the Febreze Boot Room Tour, a 40-foot by 40-foot traveling experience designed to show how Febreze Fabric fights odors and freshens hard-to-wash fabrics across soccer life, from the pitch to the ride home to the watch-party couch.
Fans can experience Can’t Wash This in person through the Febreze Boot Room Tour, a 40x40 traveling activation featuring a Temi Coker scent-inspired art installation and five interactive stations. Tour stops include:<ul class="bwlistdisc">
<li>
July 17: LA Galaxy vs. LAFC, Los Angeles, 3:30 p.m.–7:30 p.m.</li>
<li>
July 25: MLS All-Star Fan Fest, Charlotte, 4 p.m.–10 p.m.</li>
<li>
July 26: MLS All-Star Fan Fest, Charlotte, 4 p.m.–8 p.m.</li>
<li>
Aug. 18: New York City Pop-Up, Flatiron, 10 a.m.–6 p.m.</li>
<li>
Aug. 22: FC Cincinnati match, Cincinnati, 3 p.m.–6 p.m.</li>
<li>
Aug. 29: Atlanta United match, Atlanta, 2:30 p.m.–8:30 p.m</li>
</ul>
“At Febreze, we know odor does not only show up in obvious places. It follows people through the things they love, and soccer is no exception,” said Tyler Beck, Vice President, North America Air Care, Procter &amp; Gamble. “As the game grows, Febreze Fabric is there for all of life’s ‘Can’t Wash This’ moments, helping fight odors and freshen the gear, fabrics and spaces that make soccer life feel lived in.”
Febreze Fabric is available at major retailers nationwide both online and in-store, with an MSRP starting at $5.99.** To learn more about Febreze Fabric, visit Febreze.com.
*Source: Major League Soccer / Soccer United Marketing, 2026
 **Pricing at the sole discretion of the retailer
ABOUT FEBREZE
In 1998, Procter &amp; Gamble (P&amp;G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, craveable scent while tackling the toughest odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® is one of the fastest growing brands in P&amp;G’s portfolio of household brands and brings innovative products to market.
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54564389&amp;newsitemid=20260706491395&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=d47e387135729764b085179ec2e45b7c" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54564389&amp;newsitemid=20260706491395&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=2&amp;md5=5b7e16e32a9fa734319d9526d3d4091a" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Media Contact
 
 Procter &amp; Gamble
 Esra Yeksek
 <a target="_blank" href="mailto:yeksek.e@pg.com" rel="nofollow" shape="rect">yeksek.e@pg.com</a> 
 or
 
 Elevate
 Carleigh Barnett
 <a target="_blank" href="mailto:carleigh.barnett@oneelevate.com" rel="nofollow" shape="rect">carleigh.barnett@oneelevate.com</a>

Can’t Wash This: Febreze Takes on the Stink Behind Soccer’s Biggest Summer

CINCINNATI--(BUSINESS WIRE)--The Procter &amp; Gamble Company (NYSE:PG) will webcast a discussion of its fourth quarter earnings results on Wednesday, July 29, 2026, beginning at 8:30 a.m. ET. <a href="https://mms.businesswire.com/media/20260701974641/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260701974641/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260701974641/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260701974641/en/1061227/21/PGlogo.jpg" /></a>
Media and investors may access the live audio webcast at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pginvestor.com&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pginvestor.com&amp;index=1&amp;md5=a51b5ce0d422e2a8fdbab4d54d23c2fc" rel="nofollow" shape="rect">https://www.pginvestor.com</a>. The webcast will also be available for replay.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=5f57ffca5e3b454e0fcfa6c781cd4527" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54562939&amp;newsitemid=20260701974641&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=ac75b4255d482a46778100e816cc49fe" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
Category: PG-IR Contacts 
Media Contact:
 Henry Molski
 +1-513-505-3587

P&G to Webcast Discussion of Fourth Quarter 25/26 Earnings Results on July 29

New Rinse Aid complements Cascade® Platinum Plus during the final rinse cycle, offering 5x better drying and advanced spot preventionCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Cascade%26%23174%3B&amp;index=1&amp;md5=46165ade64e28704579d5b39e3d3c221" rel="nofollow" shape="rect">Cascade®</a>, America’s #1 recommended dishwasher detergent brand*, today announced the launch of its new <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fproducts%2Fplatinum-rinse-aid-original-scent%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Clean+and+Dry+Booster+Rinse+Aid&amp;index=2&amp;md5=b969982c93376fbfee6a633033f3ff8e" rel="nofollow" shape="rect">Clean and Dry Booster Rinse Aid</a>. Designed to work in tandem with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fproducts%2Fcascade-platinum-plus-actionpacs-dishwasher-detergent-fresh-scent%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=Cascade%26%23174%3B+Platinum+Plus&amp;index=3&amp;md5=c112d17376fe6ab0e85cafa740f7ec97" rel="nofollow" shape="rect">Cascade® Platinum Plus</a>, this premium dishwasher enhancer establishes the ultimate dishwashing routine to tackle people’s biggest frustrations, including stubborn water spots, cloudiness, hard water sediment, and damp dishes. Together, the power duo clears away food residue and film for a brilliant dry and shine every time. <a href="https://mms.businesswire.com/media/20260630627916/en/2839860/5/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/2839860/22/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/2839860/5/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/2839860/21/Cascade_RinseAid_8.45Floz_MOI_-_80863849_128308412.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630627916/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20260630627916/en/1061227/21/PGlogo.jpg" /></a>
Recent Cascade® research highlights widespread consumer pain points with traditional dishwashing machine usage:<ul class="bwlistdisc">
<li>
72% of consumers report that dishes are still wet at the end of a full dishwasher cycle.</li>
<li>
64% of consumers notice dry spots and streaks on their glassware.</li>
</ul>
These persistent issues contribute to "dish dread" - the frustration of having to hand-dry or re-wash items. Cascade’s new regimen offers a faster, more effective solution to eliminate these extra steps entirely.
Why Use a Rinse Aid?
Modern dishwashers are engineered to rely on rinse aids for optimal drying. Without one, water clings to dishes as cycles cool, leaving behind spots and mineral residues. Cascade® Clean and Dry Booster utilizes advanced sheeting action to prevent water from pooling on surfaces, allowing dishes to rinse cleaner and dry significantly faster. The result is an incredible shine with 5x better drying and spot prevention than using detergent alone.
“Rinse aids are used to treat the water during the rinse cycle of your dishwasher, to lower the surface tension so water cascades off dishes, rather than beading up on the surface,” explains Morgan Eberhard, P&amp;G Principal Scientist. “By using a rinse aid like Cascade® Clean and Dry Booster, you’re minimizing or even eliminating the droplets left behind - so no more pesky water spots!”
How to Use a Rinse Aid
Using Cascade® Clean and Dry Booster is simple and requires no extra cycles. Just fill your dishwasher's rinse aid dispenser, which is typically located directly next to the detergent chamber, and let it work during the final rinse cycle to prevent water droplets from clinging to dishes, even in hard water environments. Dishes are then ready to be put away and used for your next meal, no pre-rinse, soak or scrub needed.<ul class="bwlistdisc">
<li>
Easy Pour Technology: Leverage the easy-to-pour, no-drip cap to fill the dispenser to the top, securing the cover back on before you close the dishwasher door.</li>
<li>
Monthly Refills: Refill your rinse aid on a monthly basis to ensure a shiny result with each use.</li>
<li>
Dishwasher Regimen: Pair with Cascade® Platinum Plus for best results. Formulated with 2X the Dawn grease-fighting power and 2X the tough food scrubbers,* Platinum Plus delivers up to 100% food residue removal, building soaking, scrubbing, and rinsing right into the wash. Learn more <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fhow-to%2Flessons-on-loading%2Fwhat-does-dishwasher-rinse-aid-do%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=854d8a3fb6f7a733981f4e2dc6c87d06" rel="nofollow" shape="rect">here</a>.</li>
<li>
No Spots, No Worry: Cascade Clean &amp; Dry Booster rinses off your dishes in the last rinse cycle. And like all Cascade products, Cascade Clean &amp; Dry Booster and Cascade Platinum Plus are safe when you use it in the dishwasher. Since 1955, Cascade has been a trusted name in cleaning dishes using safe and effective ingredients. Cascade ensures product safety through rigorous evaluations by scientists and safety experts that exceeds industry standards. To learn more please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2Fabout-cascade%2Fsafety-standards%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=1d8af62d0c85f7713fffad685a32c364" rel="nofollow" shape="rect">here</a>.</li>
</ul>
Availability
New Cascade® Clean and Dry Booster is available in stores nationwide and online for MSRP= $6.64 for 16oz.
About Cascade
In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fcascadeclean.com%2Fen-us%2F&amp;index=6&amp;md5=e18cd2140bc9178904065bb19000af08" rel="nofollow" shape="rect">https://cascadeclean.com/en-us/</a>.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=7&amp;md5=7584ccf83b6d83c5ead0723edd575e0e" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54560468&amp;newsitemid=20260630627916&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=8&amp;md5=7a367321d5eebed2acd3f912feaa52fc" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl bwwidth100">
<tr>
<td class="bwvertalignt bwpadl0 bwwidth100" colspan="1" rowspan="1">
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.
 
**Cleaning ingredients vs. Cascade Complete ActionPacs</td></tr>
</table>
  Contacts 
Melissa Murtagh
 <a target="_blank" href="mailto:melissamu@mbooth.com" rel="nofollow" shape="rect">melissamu@mbooth.com</a>

Cascade® Launches New Clean and Dry Booster Rinse Aid to Provide a Superior Shine and Dry Experience

The line features an upgraded formula, packaging, and assortment to provide 100% mineral SPF protection to consumers.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its newly revamped Mineral Sun Care line, an upgraded sun care collection designed to deliver high-performance protection with thoughtfully improved formulas, packaging, and assortment. Created to meet the evolving needs of today’s consumer, the new line emphasizes everyday sun protection while enhancing shelf visibility and overall user experience. <a href="https://mms.businesswire.com/media/20260630199914/en/2837834/5/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837834/22/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837834/5/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837834/21/SI06_26_Native_Sun_Care_Body_Lotion_Category_133404902.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837833/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837833/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260630199914/en/2837833/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260630199914/en/2837833/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Mineral SPF Collection is designed to support daily skin health, offering no-tradeoff formulas that provide effective sun protection without added chemicals. With a focus on transparency and education, the line highlights the benefits of mineral sunscreen, helping consumers better understand how these formulas work to protect the skin while aligning with Native’s commitment to clean ingredients.
By introducing an elevated sun care experience, the Mineral SPF line expands Native’s portfolio, encouraging existing customers to build out their routines while also attracting new users seeking approachable, high-quality mineral sunscreen options.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Pear &amp; Coconut Water: Breezy notes of juicy pear, coconut, and rose petals</li>
<li>
Tropical Breeze: Tropical blend of grapefruit, sweet berries, and soft florals</li>
<li>
Vanilla Milk &amp; Shea: Warm notes of rich shea, almond milk, and soft florals</li>
<li>
Unscented: Unscented fragrance free bliss.</li>
</ul></li>
<li>
Categories Include:
<ul class="bwlistcircle">
<li>
Zinc Oxide Sunscreen Spritz</li>
<li>
Zinc Oxide Sunscreen Lotion</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Dermatologist-tested</li>
<li>
Designed for sensitive skin</li>
<li>
Lightweight &amp; non-greasy</li>
<li>
No white cast</li>
</ul></li>
<li>
Formula Details:
<ul class="bwlistcircle">
<li>
Broad Spectrum SPF 30</li>
<li>
100% mineral SPF with no hidden chemical SPF boosters, like Butyloctyl Salicylate (BOS)</li>
<li>
Made with NO:
<ul class="bwlistsquare">
<li>
Butyloctyl Salicylate (BOS)</li>
<li>
Oxybenzone</li>
<li>
Octinoxate</li>
<li>
Avobenzone</li>
<li>
Octisalate</li>
<li>
Octocrylene</li>
<li>
Homosalate</li>
<li>
Parabens</li>
<li>
Phthalate</li>
<li>
Phenoxyethanol</li>
</ul></li>
</ul></li>
</ul>
Consumers are increasingly seeking sun care that goes beyond basic protection, looking for products that deliver both high performance and ingredients they can feel good about using everyday. Native developed its new Mineral Sun Care to meet this demand, combining effective, no-tradeoff sun protection with clean, thoughtful formulated ingredients designed for daily wear. The revamped collection reflects a broader shift toward preventative skincare, encouraging consistent sunscreen use as an essential step in maintaining overall skin health.
“Sun care is no longer just about occasional use–it’s become an essential part of daily routines,” said Christopher Talbott, Chief Executive Officer at Native. “With our Mineral Sun Care line, we set out to create formulas that people genuinely want to use every day–products that deliver effective protection without compromise, using ingredients our customers know and trust. It’s about making daily SPF simple, approachable, and seamlessly integrated into your routine—now available conveniently at Target.”
Native Mineral Sun Care is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=b4db87e70f0be38f0ab5fc89ee2158cf" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Target stores nationwide and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftarget.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Target.com&amp;index=2&amp;md5=6b67fb9cb6c2b73e979659cf96c770ae" rel="nofollow" shape="rect">Target.com</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Famazon.com&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Amazon.com&amp;index=3&amp;md5=a9c49053db328231453e40e8365f2af1" rel="nofollow" shape="rect">Amazon.com</a>, and other major retailers</li>
<li>
MSRP: $19.99</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=f7252bf65efb39badb7f23d263bf539f" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=04a0815829dcd0d6ad8f3f826f7414fd" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=b7a7b50b7e3d42ed4e7768ed3d1ac1b2" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=7a3bdb7f0f881911cf38280fc95e9945" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54559133&amp;newsitemid=20260630199914&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=2d7248e5f72ec5797abd06451eaed900" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Upgraded Mineral Sun Care, Designed for Lightweight Broad-Spectrum UVA/UVB Protection Exclusively Available at Target

The #1 clean body wash brand introduces a range of gentle, effective exfoliators in fan-favorite scents, proving that a healthy glow doesn’t require harsh abrasives or unwanted ingredients.SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its Detoxifying Body Scrub Collection. Designed to bring a spa-like glow to your daily routine, the collection features gentle exfoliation paired with Native’s signature winning scents to reveal silky-smooth skin. <a href="https://mms.businesswire.com/media/20260626622602/en/2837828/5/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837828/22/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837828/5/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837828/21/Shot23_Sweet_Peach_Nectar_Scrub_12oz_HeroFINAL_%281%29_%281%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837827/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837827/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260626622602/en/2837827/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260626622602/en/2837827/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The Detoxifying Body Scrub Collection captures the feeling of a total skin "glow up," blending high-performance exfoliation with transportive fragrances. Each product is thoughtfully formulated to effectively remove dull skin cells while remaining oh-so-comfortable on the skin, delivering the quality and performance Native is known for.
With vibrant scents and a focus on skin barrier health, the Detoxifying Body Scrub Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday self-care feel fun and fabulous.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: Native’s iconic, cult-favorite blend of tropical and creamy notes.</li>
<li>
Sweet Peach &amp; Nectar: A juicy fragrance that feels like a bite of sun-ripened, summery fruit.</li>
<li>
Eucalyptus &amp; Mint: A crisp, invigorating, and refreshing spa-inspired scent.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Thoughtfully made with limited ingredients</li>
<li>
Aluminum free, baking soda free, paraben-free, talc free, and dye-free</li>
<li>
Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes</li>
<li>
Vegan and cruelty-free</li>
<li>
Made with citric acid for pH balance to keep your skin ultra happy</li>
<li>
Dermatologist-tested</li>
</ul></li>
<li>
Hero Formula Features:
<ul class="bwlistcircle">
<li>
Aluminum-free deodorant formulas</li>
<li>
Sulfate-free body wash</li>
<li>
Silicone-free hair care</li>
<li>
Minimal ingredient philosophy</li>
<li>
Thoughtfully selected ingredients designed for everyday use</li>
</ul></li>
</ul>
Consumers are increasingly seeking body care that mimics the results of facial skincare, looking for products that deliver deep exfoliation and a more immersive, sensory experience. Native developed the Detoxifying Body Scrub Collection to meet this demand, combining its most loved scents with a simple, effective formula that brings a sense of renewal into everyday routines.
“At Native, we’ve redefined what clean really means, and we’re bringing that same philosophy to the body scrub game,” said Christopher Talbott, Chief Executive Officer at Native. “Body care has become a space for self-expression and escape. With our new Detoxifying Body Scrubs, we wanted to capture that indulgent energy and bring it into everyday routines—letting our consumers embrace a whole new level of smoothness, worry-free.”
The Native Detoxifying Body Scrub Collection is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=4d7cbbb6b8d5afe1ace7aa860a7ca5fd" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available at all major retailers</li>
<li>
Products are priced at $15.00.</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=2&amp;md5=82836323d019146ff85b01ab63e6d997" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Native&amp;index=3&amp;md5=71dd9575ab0f015845f12e26eba15d9f" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=b1469470edfd3f23829391eb8cfee6d0" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=279d6257c37ced3f28cef2c3697288b0" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54559159&amp;newsitemid=20260626622602&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=747f3556540a63dac506eb6f0032cbf6" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Shakes Up the Body Care Category with New Detoxifying Body Scrub Collection

Native’s updated formulas deliver enhanced performance while staying true to what consumers already know and love about the brand.SAN FRANCISCO--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Native&amp;index=1&amp;md5=60bebf5525dcbe8b187a30cefbb89c69" rel="nofollow" shape="rect">Native</a>, the personal care brand known for their clean, simple and effective formulas, announces upgraded deodorant and body wash offerings, marking the brand’s latest step forward in performance-driven, thoughtfully sourced personal care. <a href="https://mms.businesswire.com/media/20260625794447/en/2837818/5/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837818/22/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837818/5/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837818/21/Screenshot_2026-06-23_at_1.26.55%E2%80%AFPM.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837816/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837816/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260625794447/en/2837816/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260625794447/en/2837816/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>
The upgraded deodorant, available in both stick and spray formats, delivers up to 72 hours of enhanced odor protection while remaining gentle on skin, while the reformulated body wash offers an improved cleansing experience designed to leave skin feeling soft and smooth with 24 hours of gentle freshness.
Featuring the same signature scents consumers know and love, these updates reflect Native’s continued commitment to refining its core essentials—combining high-performance ingredients with a streamlined approach to everyday personal care.
Deodorant Stick<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Eucalyptus &amp; Mint: Clears your senses with an energizing lift.</li>
<li>
Balsam &amp; White Woods: A cozy, forest-fresh calm.</li>
<li>
Cashmere &amp; Rain: Captures a moment of soft knits and fresh air.</li>
<li>
Citrus &amp; Herbal Musk: A blend of zesty freshness with soft, earthy calm.</li>
</ul></li>
<li>
Stick Key Benefits Include:
<ul class="bwlistcircle">
<li>
Kind to skin</li>
<li>
72 Hour Odor Protection</li>
<li>
Free of aluminum, parabens, phthalates, ozokerite, and baking soda</li>
<li>
Smooth, comfy glide</li>
<li>
Fights odor in 5 ways</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Available in 32 classic scents</li>
</ul></li>
</ul>
Deodorant Spray<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Eucalyptus &amp; Mint: Clears your senses with an energizing lift.</li>
<li>
Santal &amp; Leather: A blend of soft woods with a touch of sophistication.</li>
<li>
Sweet Peach &amp; Nectar: Like a bite of sun-ripened, summery fruit.</li>
<li>
Toasted Vanilla &amp; Honey: Drenches your senses in golden sweetness.</li>
</ul></li>
<li>
Spray Key Benefits Include:
<ul class="bwlistcircle">
<li>
Kind to skin</li>
<li>
72 Hour Odor Protection</li>
<li>
Free of aluminum and chemical propellants</li>
<li>
Fights odor in 5 ways</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Quick drying and no white residue</li>
<li>
Contains Vitamin B3</li>
<li>
Available in 10 classic scents</li>
</ul></li>
</ul>
Body Wash<ul class="bwlistdisc">
<li>
Available Scents Include:
<ul class="bwlistcircle">
<li>
Coconut &amp; Vanilla: A blend of sweet warmth with creamy, beachy bliss.</li>
<li>
Sea Salt &amp; Cedar: An energizing inhale of seaside air.</li>
<li>
Cotton &amp; Lily: Feels like that just-washed, bright-and-breezy feeling.</li>
<li>
Cucumber &amp; Mint: Delight your senses with a cooling garden-fresh lift.</li>
<li>
Lavender &amp; Rose: Brings soft serenity, like a slow garden stroll.</li>
<li>
Ocean &amp; Timber: Blends crisp marine notes with grounding woods.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
Gentle enough for sensitive skin</li>
<li>
An award-winning body wash for gentle 24-hour freshness</li>
<li>
Vegan &amp; cruelty free</li>
<li>
Free of sulfates, parabens, phthalates, and dyes</li>
<li>
Available in 25 classic scents</li>
</ul></li>
</ul>
With growing demand for personal care products that are both clean and effective, consumers are placing greater emphasis on performance and ingredient integrity. Native continues to meet this moment by evolving its formulas, ensuring its products stay true to its simple, clean approach.
“At Native, we believe you shouldn’t have to choose between ingredients you trust and performance you can rely on,” said Christopher Talbott, Chief Executive Officer at Native. “With our updated deodorant and body wash, we focused on delivering stronger odor protection and a more refreshing cleanse, while maintaining the thoughtfully sourced ingredients and signature scents our consumers love.”
Native Deodorant is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=2&amp;md5=8c84f45d611e2c2ff61157d4b93043b9" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $14-$15</li>
</ul>
Native Body Wash is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=3&amp;md5=bf4067f23894e0b28c0ad5320735c954" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $11</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=4&amp;md5=464c5f1348954e734ca4c0c318e12a84" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Native&amp;index=5&amp;md5=a0f463e452d4696328596a2cd58e802c" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=1bd972dddc5274e6e7f57949097f053f" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=a8cfb7f21189613b275fd79f9ecc91c3" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54558954&amp;newsitemid=20260625794447&amp;lan=en-US&amp;anchor=Facebook&amp;index=8&amp;md5=cef113cf9b7d3372c11e1c3e3064e055" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Reformulated Deodorant and Body Washes with Enhanced Performance and Improved Formulations

The hydrating body wash from Native features an upgraded formula designed for 24-hour moisturization and gentle cleansing. <a href="https://mms.businesswire.com/media/20260624734523/en/2837813/5/2024_09_Native_MBW_COLLECTION_1_R2.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837813/22/2024_09_Native_MBW_COLLECTION_1_R2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837813/5/2024_09_Native_MBW_COLLECTION_1_R2.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837813/21/2024_09_Native_MBW_COLLECTION_1_R2.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837812/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837812/22/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a> <a href="https://mms.businesswire.com/media/20260624734523/en/2837812/5/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg"><img src="https://mms.businesswire.com/media/20260624734523/en/2837812/21/Copy_of_Copy_of_NativeLogo_WEB_ClearBackground.jpg" /></a>SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces an upgraded Moisturizing Body Wash—a hydrating body cleanser designed to help combat dry skin while washing away dirt and impurities. Infused with real shea butter, the luxurious formula leaves skin feeling healthy, smooth, and hydrated for up to 24 hours.
The upgraded Moisturizing Body Wash formula delivers a gentle yet effective clean while helping maintain the skin’s natural moisture balance. Free from sulfates, parabens, petrolatum, and dyes, the thoughtfully crafted formula delivers 4x more moisture than leading moisturizing body washes, creating a rich lather and an elevated shower experience.
With sublime scents and powerful hydration, Native’s Moisturizing Body Wash expands the brand’s growing body care collection and reinforces its commitment to creating simple, effective personal care products made with thoughtfully selected ingredients.<ul class="bwlistdisc">
<li>
Available Scents:
<ul class="bwlistcircle">
<li>
Cocoa Butter &amp; Vanilla Moisturizing Body Wash: Soaking into a tub of creamy goodness. A rich mix of coconut, milk, and vanilla cream notes. Soft and satisfying.</li>
<li>
Lily Milk &amp; White Sage Moisturizing Body Wash: Steeping a fresh pot of tea on a weekday afternoon. A boost of floral and woodsy notes with a touch of green tea. Cozy and uplifting.</li>
<li>
Shea Butter &amp; Almond Moisturizing Body Wash: Cocooning in a bed of cashmere on a cold winter day. A sweet blend of almond milk, vanilla, and honey notes. Rich and luxurious.</li>
<li>
Night Jasmine &amp; Walnut Moisturizing Body Wash: Walking under a canopy of blossoming trees at midnight. Notes of jasmine, rose, honeysuckle, and musk. Flowery and fragrant.</li>
<li>
Peach &amp; Orange Blossom Moisturizing Body Wash: Sitting on the grass while the summer sun kisses your skin. Bright notes of peach, citrus and a hint of jasmine. Sweet and happy.</li>
<li>
Lemon Balm &amp; Bamboo Moisturizing Body Wash: Exploring a bamboo forest as a breeze brushes your face. A medley of yuzu, ginger and green leafy notes. Lush and refreshing.</li>
</ul></li>
<li>
Key Benefits Include:
<ul class="bwlistcircle">
<li>
24-HR Moisturizing Body Wash with only 12 ingredients</li>
<li>
Provides 4x more moisturization for the skin than the leading moisturizing body wash</li>
<li>
Made with real Shea Butter</li>
<li>
Leaves skin feeling healthy, smooth, and hydrated for 24 hours</li>
<li>
Free of sulfates, parabens, petrolatum, and dyes</li>
<li>
Vegan &amp; Cruelty Free</li>
<li>
Available in 6 new scents, exclusive to Moisturizing Body Wash</li>
</ul></li>
</ul>
Consumers are increasingly seeking hydrating body wash formulas that balance effective cleansing with skin moisture. Many traditional cleansers can leave skin feeling dry or tight, creating demand for body washes that help support skin hydration while still delivering a thorough clean.
Native developed Moisturizing Body Wash to meet this need with a formula that emphasizes simplicity, ingredient transparency, and everyday performance.
“Body care should work as hard as your skincare. Now more than ever, consumers want products that are more than just a cleanser—they want skin that looks and feels hydrated and healthy,” said Christopher Talbott, Chief Executive Officer at Native. “With Native’s Moisturizing Body Wash, we focused on delivering lasting hydration with ingredients like real shea butter, while maintaining the simple, thoughtfully formulated approach our customers expect from Native.”
The Native Moisturizing Body Wash is available now at:<ul class="bwlistdisc">
<li>
<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Nativecos.com&amp;index=1&amp;md5=3d068b0c0f5e128e959b41a93bb58501" rel="nofollow" shape="rect">Nativecos.com</a></li>
<li>
Available for purchase at major retailers, including Target, Amazon, and Walmart</li>
<li>
MSRP: $13</li>
</ul>
About Native
Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnativecos.com%2F&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=nativecos.com&amp;index=2&amp;md5=ea648c80f4a045803905c4d212d203d4" rel="nofollow" shape="rect">nativecos.com</a> and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.nativecos.com_-3Futm-5Fmedium-3Dcpc-26utm-5Fsource-3Dgoogle-26utm-5Fcampaign-3Domg-26_-3Futm-5Fsource-3Dgoogle-26utm-5Fmedium-3Dcpc-26gad-5Fsource-3D1-26gad-5Fcampaignid-3D14188399436-26gbraid-3D0AAAAADgzzNzqsPRHrPLf2ewmJf0xhu5yz-26gclid-3DCj0KCQiAqeDMBhDcARIsAJEbU9QVt99tqTFecnLHhRkYQ4GLFhRr7iDJuvVjKQAOmyCK88E-2DLynsu0kaAuiNEALw-5FwcB%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DAam2zrskEZNPUe4kpX_Q6Hqx_-QPUZOSGhwFwTSh0hg%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Native&amp;index=3&amp;md5=698c30023c705de62498348c319d1a80" rel="nofollow" shape="rect">Native</a> continues to make personal care easy, safe, and enjoyable. Follow @native on <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.tiktok.com_-40native-3Flang-3Den%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DpxVUsIU9oEET6UnMzY6kpUmFyXolZJt9p8WLHR_EYkM%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=cae80433b55e7d7570ed904f8b3a64dc" rel="nofollow" shape="rect">TikTok</a>, <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.instagram.com_native_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3DZ2zSx3HBT-W3dbDj7ek7LMTeoBY34t61BjJAwkSQ-CA%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=79e3601582a6edb1a7d04a4edbb641ea" rel="nofollow" shape="rect">Instagram</a>, and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_nativecos_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DxPw1r75F48hcFMzqNKJ0w71xmevLcnCwZg4Y_x3wZjE%26m%3DIODKjBDBvP685Qps1irJelY1_NpDlh-bj36pvqN2XK7UMtbtm_OO3jE1Sw6V4dHD%26s%3Dw8ILUfuWFW2aOzKDrQvJiUFQEcaOzxjLXf83pUuKtt4%26e%3D&amp;esheet=54558949&amp;newsitemid=20260624734523&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=21dd97fe8d8997c2e075804cf6cd132b" rel="nofollow" shape="rect">Facebook</a>. Contacts 
Media Contact Autumn Communications, <a target="_blank" href="mailto:native@autumncommunications.com" rel="nofollow" shape="rect">native@autumncommunications.com</a>

Native Launches Reformulated Moisturizing Body Wash Designed to Gently Cleanse and Hydrate Skin

The Same Trusted Protection and Comfort, Now Updated to Reflect Parents’ PreferencesCINCINNATI--(BUSINESS WIRE)--<a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=Pampers&amp;index=1&amp;md5=93ae790bf3c460bfaa865769e6e4ef61" rel="nofollow" shape="rect">Pampers</a>, the #1 diaper brand in the U.S.1, today announced that all Pampers Swaddlers diapers are now fragrance free for the first time. The update reflects the growing parent preference for fragrance free products, while continuing to deliver the same trusted protection, comfort and performance families rely on. <a href="https://mms.businesswire.com/media/20260622245269/en/2835105/5/Now_FF_Graphic.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835105/22/Now_FF_Graphic.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835105/5/Now_FF_Graphic.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835105/21/Now_FF_Graphic.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835098/5/Pampers_Teal_Heart_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835098/22/Pampers_Teal_Heart_Logo_3.jpg" /></a> <a href="https://mms.businesswire.com/media/20260622245269/en/2835098/5/Pampers_Teal_Heart_Logo_3.jpg"><img src="https://mms.businesswire.com/media/20260622245269/en/2835098/21/Pampers_Teal_Heart_Logo_3.jpg" /></a>
“Parents have always been at the center of every decision we make. As their preferences continue to evolve, we're updating Pampers Swaddlers to be fragrance free while maintaining the trusted protection, performance and comfort families rely on,” said Laura Vicenti, Senior Vice President Baby Care at Procter &amp; Gamble. “This change reflects our ongoing commitment to listening to parents and delivering products that meet their needs without compromise.”
Pampers Swaddlers have long been the go-to choice for parents seeking softness, dryness and reliable leak protection. As a leader in safety standards, Pampers meets rigorous quality and ingredient guidelines – demonstrated by the Pampers Swaddlers NICU diapers, which have always been fragrance free. With the removal of fragrance across all sizes, Pampers is reinforcing its commitment to listening to parents and delivering products that meet the needs of today’s families.
Fragrance has been removed from Pampers Swaddlers, but the rest of the diaper, including the core technology, remains the same to help manage odor without added scent. Pampers Swaddlers have long been free from elemental chlorine, parabens, and latex (no natural rubber), and remain hypoallergenic. Everything parents count on from Pampers Swaddlers remains unchanged, including absorbency, dryness, leak protection, and softness – so you get the same trusted performance and comfort for your baby.
Pampers Swaddlers are available nationwide in the U.S., as well as in select international markets including Canada and Puerto Rico. While the Pampers Swaddlers diapers themselves are now fragrance free, some packaging may still reference fragrance until packaging updates are complete. Pampers Swaddlers are available at major retailers nationwide and online.
Are all Pampers Swaddlers now fragrance free?
Yes. All sizes and quantities of Pampers Swaddlers diapers manufactured are now fragrance free.
What exactly is changing in Pampers Swaddlers?
Fragrance has been removed from Pampers Swaddlers. The rest of the diaper, including the core technology, remains the same to help manage odor without added scent.
What has stayed the same about Pampers Swaddlers?
Everything parents count on from Pampers Swaddlers remains unchanged. Pampers Swaddlers continue to deliver the same trusted absorbency, dryness, leak protection and softness families rely on. Pampers Swaddlers have always been hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Does removing fragrance from Pampers Swaddlers affect diaper performance?
No. Pampers Swaddlers continue to deliver the same reliable performance, including trusted absorbency, dryness and leak protection.
How should shoppers identify the fragrance free Pampers Swaddlers?
During this transition, packaging may still mention fragrance as packaging updates can take some time. If you have any questions, please contact Pampers customer care for confirmation based on your product’s lot code.
Why is Pampers removing fragrance from all Pampers Swaddlers?
As parent preferences continue to evolve, Pampers is making thoughtful updates to meet the needs of today’s families while maintaining the trusted care and performance they expect. Everything parents count on from Pampers Swaddlers remains unchanged as Pampers Swaddlers have always maintained strict ingredient requirements – remaining hypoallergenic and free from elemental chlorine, parabens, and latex (no natural rubber) for decades.
Are Pampers still safe and dermatologist-tested?
Yes. Pampers Swaddlers continue to be dermatologist tested, hypoallergenic, free from elemental chlorine, parabens and latex (no natural rubber), pediatrician recommended and designed with baby’s skin health in mind. All Pampers diapers are in compliance with safety requirements from the EU Scientific Committee on Consumer Safety – reflecting the ongoing commitment to providing high-quality care for babies’ delicate skin.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=2&amp;md5=5c594fecf01fb250438fcdb426ce3fdf" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about how Pampers believes every baby deserves our best through its products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=fb44d7e603a2b0de204e2b9510e7604f" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands.
For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54556889&amp;newsitemid=20260622245269&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=f60479b540631d17de70f2765cdf6ea6" rel="nofollow" shape="rect">https://www.pg.com/news</a>.<table cellspacing="0" class="bwtablemarginb bwblockalignl">
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<td class="bwvertalignt bwpadl0" colspan="1" rowspan="1">
1 Based on Nielsen sales last 52 weeks.</td></tr>
</table>
  Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Pampers Swaddlers – from America's #1 Diaper Brand1 – Are Now Fragrance Free

In partnership with Recess Therapy and Expecting Relief, the initiative gives gently loved stuffed animals a fresh start, washed and revitalized with the new and improved Tide Free &amp; Gentle formulaCINCINNATI--(BUSINESS WIRE)--As part of Tide Free &amp; Gentle’s ongoing commitment to fabric care and sensitive skin, the brand today announced the launch of its first annual “Safe for Stuffies” campaign, an initiative designed to help families care for the items that carry the most comfort, memories, and emotional meaning, so washing them doesn’t have to feel like a risk. <a href="https://mms.businesswire.com/media/20260618505195/en/2834572/5/TFG_Bottle_Flat_Lay.jpg"><img src="https://mms.businesswire.com/media/20260618505195/en/2834572/22/TFG_Bottle_Flat_Lay.jpg" /></a> <a href="https://mms.businesswire.com/media/20260618505195/en/2834572/5/TFG_Bottle_Flat_Lay.jpg"><img src="https://mms.businesswire.com/media/20260618505195/en/2834572/21/TFG_Bottle_Flat_Lay.jpg" /></a> <a href="https://mms.businesswire.com/media/20260618505195/en/2834616/5/Tide_FG_Logo.jpg"><img src="https://mms.businesswire.com/media/20260618505195/en/2834616/22/Tide_FG_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20260618505195/en/2834616/5/Tide_FG_Logo.jpg"><img src="https://mms.businesswire.com/media/20260618505195/en/2834616/21/Tide_FG_Logo.jpg" /></a>
What is the “Safe for Stuffies” Campaign?
In its inaugural year, “Safe for Stuffies” includes a citywide donation drive inviting those in the tri-state area to donate gently loved stuffed animals at designated drop-off locations to be professionally washed with Tide Free &amp; Gentle, and redistributed to families experiencing housing insecurity, crisis, and transition. The campaign is created in partnership with award-winning series Recess Therapy, known for its candid conversations with kids on the playground, and benefits families served by Brooklyn-based non-profit, Expecting Relief.
The campaign will run from today, June 18, through June 25, 2026. Each donation box includes a QR code that participants can scan on-site to receive a $3 coupon for Tide Free &amp; Gentle. QR codes are available only at physical drop-off locations. Campaign locations and instructions will be shared via Tide’s official social channels.
“At Recess Therapy, we spend a lot of time listening to kids, and one thing that's always clear is how much comfort, security, and meaning they attach to the things they love, especially their stuffed animals,” said Julian Shapiro-Barnum, host of Recess Therapy. “Tide’s Safe for Stuffies' takes something simple, caring for a beloved toy, and turns it into an opportunity to bring that same comfort to children facing difficult circumstances. That's the kind of positive impact we're proud for Recess Therapy to help champion.”
Additional Community Impact
In addition to the stuffed animal collection and redistribution effort, Tide will donate thousands of Tide Free &amp; Gentle detergent bottles to Expecting Relief to help provide families with access to sensitive-skin laundry care products for everyday use.
Why do Families Hesitate to Wash Stuffed Animals?
Because stuffed animals are so well-loved and handled constantly, people worry that washing them can change what makes them special.
“We know the delicate items people love most are often the ones they worry most about washing,” said Kimberly Romine, Fabric Care Scientist at Tide. “Tide Free &amp; Gentle has always been designed to deliver a gentle, effective clean, and now we’ve enhanced it with an improved formula. Through ‘Safe for Stuffies,’ we are demonstrating how the formula performs beyond lab testing by safely cleaning every donated item and showing families they can trust it with what they love most.”
What is Tide Free &amp; Gentle?
Tide Free &amp; Gentle is a dermatologist-tested, hypoallergenic laundry detergent made without dyes or perfumes, designed for sensitive skin and everyday care. It delivers an effective clean while remaining gentle enough for the fabrics and items people value most.
What’s New and Improved About Tide Free &amp; Gentle
The upgraded Tide Free &amp; Gentle formula delivers a “free you can see” with a new translucent formula while still providing the superior clean only Tide can. The new formula features an advanced polymer designed to release soil more effectively from synthetic fabrics, helping achieve whiter whites, brighter colors, and enhanced cleaning power. In addition, Tide has worked closely with suppliers to refine and purify raw materials, resulting in a clearer liquid formula.
Key Benefits of Tide Free &amp; Gentle<ul class="bwlistdisc">
<li>
Science-backed, hypoallergenic approach with only cleaning-essential ingredients</li>
<li>
Lab-tested performance and widely trusted by consumers</li>
<li>
Designed for both everyday laundry and meaningful, delicate items</li>
</ul>
How Can You Safely Wash Stuffed Animals at Home?
Follow care label instructions and use Tide Free &amp; Gentle, a gentle, hypoallergenic detergent designed for sensitive skin and delicate items.
Learn More
Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.tide.com&amp;esheet=54556268&amp;newsitemid=20260618505195&amp;lan=en-US&amp;anchor=www.tide.com&amp;index=1&amp;md5=5d27cc10a6e5a080e8dde3558078d245" rel="nofollow" shape="rect">www.tide.com</a> to learn more about Tide products. Follow TideLaundry on TikTok and Instagram for campaign updates, cleaning tips, and product insights.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54556268&amp;newsitemid=20260618505195&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=2&amp;md5=2ffd1cf415ee3900b04fb1e561376a6e" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54556268&amp;newsitemid=20260618505195&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=3&amp;md5=b890a381c81622bb7a4d4dc60d64b225" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Sarah Pryor
 MSL New York
 <a target="_blank" href="mailto:Sarah.Pryor@MSLGroup.com" rel="nofollow" shape="rect">Sarah.Pryor@MSLGroup.com</a>

Tide Free & Gentle Launches First Annual “Safe for Stuffies” Campaign for Worry-Free Washing of Beloved Stuffed Animals

The No. 1 doctor-recommended probiotic brand‡ empowers super women to have digestive confidence by winning an Align SideKITCINCINNATI--(BUSINESS WIRE)--Align Probiotic is unmasking a quiet disruptor facing the world’s ultimate superheroes. As women 50 and older balance demanding careers, support their children, care for aging parents, and just generally keep the world spinning, millions of these high-performing women are quietly powering through uncomfortable realities of midlife, including taboo wellness obstacles -- occasional bloating, gas, and abdominal discomfort. <a href="https://mms.businesswire.com/media/20260617202849/en/2834179/5/Copy_of_AlignProbotic-01340.jpg"><img src="https://mms.businesswire.com/media/20260617202849/en/2834179/22/Copy_of_AlignProbotic-01340.jpg" /></a> <a href="https://mms.businesswire.com/media/20260617202849/en/2834179/5/Copy_of_AlignProbotic-01340.jpg"><img src="https://mms.businesswire.com/media/20260617202849/en/2834179/21/Copy_of_AlignProbotic-01340.jpg" /></a> <a href="https://mms.businesswire.com/media/20260617202849/en/2834168/5/Align_Probiotic_Logo_%281%29_%281%29_%283%29.jpg"><img src="https://mms.businesswire.com/media/20260617202849/en/2834168/22/Align_Probiotic_Logo_%281%29_%281%29_%283%29.jpg" /></a> <a href="https://mms.businesswire.com/media/20260617202849/en/2834168/5/Align_Probiotic_Logo_%281%29_%281%29_%283%29.jpg"><img src="https://mms.businesswire.com/media/20260617202849/en/2834168/21/Align_Probiotic_Logo_%281%29_%281%29_%283%29.jpg" /></a>
On June 16, Align Probiotic launched a national campaign designed to change the narrative, encouraging do-it-all women to turn the care they give to the world inward, to nurture their inner warrior, and reclaim their digestive confidence. Superheroes across the country looking for a sidekick to support digestive gut health can head to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.google.com%2Fsearch%3Fq%3Dhttp%3A%2F%2Fwww.super-align.com&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=Super-Align.com&amp;index=1&amp;md5=fd1bebd923f26d98d6096c8bbe4b0f7d" rel="nofollow" shape="rect">Super-Align.com</a> for a chance to win one of 500 Align SideKITs until June 30, 2026.
Curated specifically for a busy lifestyle, each SideKIT includes:<ul class="bwlistdisc">
<li>
A full one-month supply of Align Probiotic featuring its unique probiotic strain to help soothe occasional bloating, gas, and abdominal discomfort.*</li>
<li>
A premium, travel-ready bag designed to tuck into any daily commute or carry-on luggage.</li>
</ul>
The promotion hit the streets with branded superhero women across Manhattan who intercepted busy women on the go, handing out Align SideKITs and conducting high-energy, rapid-fire "Man on the Street" interviews to discuss how everyday New Yorkers manage to do it all, who the superwomen in their lives are, and how they protect against the "nemesis" of occasional gas and bloating.
From there, the campaign takes to the skies on June 17 over Manhattan’s iconic skyline. A custom plane-towed aerial banner will fly along the Hudson River and major New York City sightlines, inviting women to call for backup via sweepstake.
“Our goal with this campaign is to strip away the stigma around the uncomfortable realities of digestive discomfort that often impact women in midlife, and empower them to nurture their inner warrior,” said Elizabeth Makras, Align Probiotic Brand Director. “Women in their 50s and beyond are everyday superheroes, and they shouldn’t have to power through occasional bloating and gas in silence. Align Probiotic features a unique strain and the Align SideKIT is our way of delivering this support directly to women on the go, helping them have digestive confidence and enjoy life*.”
Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance, relieve occasional bloating and gas, and can help maintain a healthy microbiome.* Although the body requires a brief adjustment period to the introduction of a new probiotic strains, most individuals can expect to feel the positive impact of Align within just one month of daily use.
For more information about the campaign, to enter the national sweepstakes, or to discover the science behind Align Probiotic, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fsuper-align.com&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=Super-Align.com&amp;index=2&amp;md5=c74f9e83737176f0fd7c8ca8b89ab7d1" rel="nofollow" shape="rect">Super-Align.com</a> and <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Falignprobiotics.com&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=alignprobiotics.com&amp;index=3&amp;md5=a20be7eaf915188f6cc1069cac51f06d" rel="nofollow" shape="rect">alignprobiotics.com</a>.
ABOUT ALIGN PROBIOTIC
Align Probiotic has a variety of daily probiotic supplements for everyone in the family to help support a healthy digestive system*.
The digestive benefits in our Align 24/7 Digestive Support *§ capsules come from a unique strain of bacteria only found in Align. In the 1990s, a group of gastroenterologists and microbiologists began researching probiotic strains, and they discovered Bifidobacterium 35624™ – which helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research.
Along with Align 24/7 Digestive Support *§, some of our other most popular products are: Bloating Relief + Food Digestion, which has a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women’s Dual Action, which has probiotics to help support vaginal health* and a botanical to help support monthly mood balance*; and DualBiotic gummies which has a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut*
Even gastroenterologists prefer Align and recommended it over 2 times more often than any other probiotic brand. ‡‡
ABOUT PROCTER &amp; GAMBLE
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=e0a13e8e7979180e3e84b6694f3ab00c" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54556170&amp;newsitemid=20260617202849&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=685b0435412af5aee375a2fd87d2cb2c" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
§Fortifies your digestive system 24/7 with continued daily use.*"
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
‡‡Recommended 1.75x more among Doctors who recommended a brand of probiotic in ProVoice 2025" Contacts 
<a target="_blank" href="mailto:amara.saputo@citizenrelations.com" rel="nofollow" shape="rect">amara.saputo@citizenrelations.com</a>

Align Probiotic Launches Nationwide Call For Backup to Help Women 50 and Beyond Combat Occasional Gas and Bloat

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