Braun NEVO: A Masterclass in Design, Durability, and a Perfect Shave

At P&G, innovation starts with a deep understanding of people and the everyday jobs they need our products to do better. By combining consumer insight, proprietary science and advanced engineering, we turn daily frictions into superior product experiences that can grow categories and strengthen trusted brands. The latest example is the Braun NEVO, a breakthrough in men’s grooming that transforms dry shaving into a more premium, effortless routine.

"At Braun, innovation is never just about creating something beautiful," says Benjamin Wilson, Director of Design & Technology Communications for Braun and Venus. "It's that back and forth between design and technique."

Consumer-Led Innovation, Backed by Rigorous R&D

Behind the scenes, the development of the NEVO reflects P&G’s integrated approach to innovation, pairing decades of user research with deep technical mastery and quality engineering at Braun’s Kronberg Design Studio in Germany. High-tech processes and human experience work together to ensure superior performance. The process includes extensive lab testing and consumer in-use assessments, evaluating each device down to the smallest component. Lab tests simulate up to seven years of use, including extreme drop tests, rotation “washing machine” checks and strength demos, helping ensure a highly reliable experience.

The NEVO lab results were excellent, and Wilson remembers wondering how to show people just how durable the shaver is. The solution? They invited guests and arranged for a Porsche 911 to drive over one. The NEVO emerged unscathed, turning rigorous engineering into a simple, memorable proof point.

Solving a Real Consumer Friction: Sensitive Skin

When we looked closely at grooming habits, a few clear challenges stood out. Shaving, particularly on the neck, often leads to drag and discomfort, especially for people with sensitive skin. That consumer tension became the innovation brief: deliver a closer shave with less friction and less effort.

To solve for that need, our technical teams engineered AeroTouch Shaving Technology. Inspired by the microscopic structures of butterfly wings, this ultra-low friction foil is equipped with 250 diamond-sharp cutting edges. It is designed to prioritize smooth glide and friction reduction, moving seamlessly over the skin rather than pulling at it, helping deliver comfort and closeness in one superior experience.

"A lot of the innovation on this device is invisible," Wilson says. "Until people use it, they don't realize how different it is."

Designed for Real Life: Tackling the 3-Day Beard

Grooming habits have shifted, and tackling a three-day beard on a Monday morning has become a major pain point for many men. That insight helped shape the NEVO as a product designed not for an ideal routine, but for real life.

The Braun NEVO features an intelligent sensor that constantly monitors beard density. Whether a user is cleaning up a daily shadow or shaving off a full 1- to 7-day beard, the shaver automatically adjusts its motor power. The tool does the hard work, helping deliver a close shave without the need to press harder.

Wilson compares the product's performance to a finely coordinated team.

"This product is like a well-tuned orchestra," he says. "Each element is highly engineered on its own, but the premium experience comes when they all work together.”

Precision Manufacturing: Quality You Can See and Feel

A superior product must prove its worth from the very first touch. For the NEVO, Braun adapted fluid-pressure hydroforming techniques from the premium automotive industry. The result is a seamless monocoque stainless steel body that offers balance, rigidity and long-term durability, bringing together design, materials and manufacturing capability in a way consumers can immediately see and feel.

For Wilson, the manufacturing process reflects a longstanding Braun philosophy. "We wanted to get back to that authenticity, the idea of real materials solving a real problem in a meaningful way," he says.

The resulting stainless-steel housing is something he describes as "an industrial designer's dream," combining precision manufacturing, beauty and durability in a single structure, designed to withstand the test of time[E

A Complete System for Superior Everyday Performance

Our commitment to holistic value means designing beyond the device itself. The NEVO platform includes the PowerCase, a premium, water-repellent portable charging case that boosts battery runtime by about 50 percent, delivering up to six weeks of shaving on the go. The shaver also boasts an industry-high waterproof rating (IPX7), meaning it can be safely used for wet or dry shaving.

Effortless Maintenance, Built Into the Experience

To help the shaver perform like new every day, Braun developed the NEVO Care 7-in-1 System. This smart, front-loading Care System takes the guesswork out of maintenance by automatically deep cleaning, lubricating, drying and charging the device, making superior performance easier to sustain.

The Braun NEVO is more than a new grooming tool; it is an example of how P&G innovation works at its best. By starting with consumer pain points, applying proprietary science and engineering, and designing every element of the experience with intention, Braun is elevating a familiar daily routine into something meaningfully better and setting a new standard for the category.

"It's a device for a certain type of problem to be solved," Wilson says. "It's not just a nice, pretty housing. It's really that next level of performance."