10/6/2025

P&G Ventures: Where Brands Are Born

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Creating new brands in new spaces to help consumers live life better.

P&G Ventures: Creating the Future of Consumer Innovation

In a world where consumer needs are rapidly evolving and expectations are higher than ever, few companies are better positioned to lead the way than Procter & Gamble. Innovation thrives throughout P&G, continually adapting to meet the ever-evolving consumer landscape with creative insights leading to breakthrough innovation. P&G Ventures (PGV) is the place where category-disrupting brands are born. We are focused on solving unmet consumer needs with iconic new products and then developing those businesses to become the next billion-dollar brands.

Solving Unmet Consumer Needs — One Breakthrough at a Time

At P&G Ventures the focus is simple yet bold: identify unmet consumer needs and build entirely new businesses that deliver iconic products to meet them. This isn’t about extending existing P&G lines — it’s about launching brands in entirely new-to-P&G spaces and creating value where none existed before.

Whether it’s reimagining pest control, redefining how we care for our outdoor spaces or revolutionizing pet parenting, PGV is opening doors to categories P&G hasn't traditionally played in. Each initiative is a leap forward, not just in innovation, but in how brands are created and grown.

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Where Big Company Expertise Meets Entrepreneurial Energy

P&G Ventures thrives at the intersection of P&G’s 180+ year legacy and the relentless energy of entrepreneurs. This fusion of experience and agility allows PGV to move with speed, take smart risks and bring to life products that are both superior in performance and irresistible to consumers.

It’s a model that works. PGV helps breakthrough ideas reach their full potential — with the strategic and operational support only P&G can provide.

Building Brands Without Tradeoffs

Unlike traditional product development models that often settle for compromise, P&G Ventures believes consumers shouldn’t have to make tradeoffs. Performance vs. safety? Effectiveness vs. convenience? In PGV, the answer is yes to both. Employees are obsessed with delighting consumers, and that means finding new ways to solve everyday problems — better, faster, smarter.

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The Magic Behind the Scenes: People

What makes P&G Ventures truly special isn’t just the ideas. It’s the people behind them. The PGV team is a uniquely talented and diverse group of innovators, creators, and builders. They bring a wide range of experience and background to the table, united by a shared mission to help our consumers live life better.

Join the Revolution in Consumer Innovation

P&G Ventures isn’t just building products — it’s building the future of how consumer goods are created, tested and scaled. Just take a look at our brands, Zevo & Spruce. P&G Ventures is where extraordinary happens. Explore opportunities with us at https://www.pgcareers.com/us/en.