Helping Create a Water Positive Future: Learn more about P&G’s Strategy

Water is essential for the making and use of our products. P&G’s comprehensive strategy includes reducing water in our operations, restoring water in water-stressed areas, and responding to water challenges through innovation and partnerships. Notably, most of P&G products require water for use, making water stewardship even more vital.

This blog post addresses the top frequently asked questions about our Water Positive Future strategy.

1. How is P&G contributing to a water positive future?

P&G aspires to contribute to a water positive future. A water positive future is a future where water can sustain people and nature, now and for generations to come. Our ambitions focus on reducing water in our operations, helping restore water in water-stressed areas and responding to water challenges through innovation and partnership.

2. How does P&G measure its water stewardship progress?

P&G tracks progress toward defined water goals and metrics and reports results through our Citizenship Report and ESG Investor Portal. Key measures include water efficiency at our facilities, water recycled and reused in our operations, and progress toward our water restoration goals in priority water-stressed basins where we operate.

3. What water goals has P&G set for 2030?

P&G has established ambitious goals for 2030, including:

• Increase water efficiency at P&G facilities by 35% per unit of production (vs. 2010 baseline).

• Recycle and reuse 5 billion liters of water in P&G facilities annually.

• Restore more water than is consumed at P&G manufacturing sites in 18 water-stressed areas around the world. This goal focuses on water that evaporates during the manufacturing process or is incorporated into our finished products.
  
  Restore more water than is consumed during the use of our products in the water-stressed metropolitan areas of Mexico City and Los Angeles. This goal focuses on water that leaks or evaporates in households during the use of P&G products.

We also had a goal to provide 25 billion liters of clean drinking water to children and families in need around the world by 2025 through the P&G Children’s Safe Drinking Water (CSDW) Program. And in July 2025 P&G proudly celebrated a monumental achievement with this program, having delivered 25 billion liters of clean water to people in 100+ countries – meeting our goal.

4. What specific actions is P&G taking to reduce water usage in operations?

We’ve set goals to make our facilities and manufacturing plants more water efficient. They include reducing water use at our manufacturing facilities by 35% per unit of production (vs. 2010 baseline) and recycling and reusing five billion liters of water by 2030.

All P&G sites located in high water-stressed areas are required to understand their local watersheds and create action plans and strategies that seek to address the challenges impacting both our operations and the local communities.

5. How does P&G restore water in water-stressed areas?

P&G is helping to restore water in key water-stressed areas around the world where we operate. P&G calls these key areas its priority basins. This work involves collaborating with local partners to implement long-term projects that aim to improve, manage or protect freshwater resources. This can include projects that are helping to restore wetlands, replenish aquifers, improve irrigation efficiency or water quality, and more.

We worked closely with the World Resources Institute (WRI), World Wildlife Fund (WWF), and others to assess and prioritize basins based on water stress levels and where we can make a meaningful difference. We identified priority basins experiencing chronic water stress – according to WRI Aqueduct's Baseline Water Stress indicator – containing a P&G facility and located within a top P&G market where more than 20% of the population lives in a high water-stress basin.

6. How can I learn about conserving water as a consumer?

Through product innovation and educational initiatives, P&G aims to promote water-saving practices at home and empower consumers to make a positive impact on water conservation.

For example, our Cascade Platinum Plus ActionPacs enable consumers to skip the pre-rinse. This can save up to 20 gallons of water per dishwasher load. And, when multiplied by all dishwasher users that pre-rinse, this can save up to 150 billion gallons of water each year!

7. What role does innovation play in P&G’s water strategy?

Innovation is at the heart of P&G's business. We work to develop products and technologies that help consumers reduce their water usage while they continue to enjoy a positive experience.

One example is our partnership with the 50 Liter Home Coalition. The 50L Home Coalition aims to create a resilient water future where 50 liters of daily water use per person feels like 500 — the average per capita daily household water use in some parts of the world.

In the Coalition’s recently completed Los Angeles pilot, households were retrofitted with efficient appliances and fixtures and provided with P&G products that enabled more sustainable and convenient routines. Participants used water indoors at less than half the official LA average per person per day, while most reported their daily routines became easier and more enjoyable. The results show performance-driven design, convenience, smarter product design and high-efficiency appliances and fixtures help improve people’s overall experience at home while delivering water savings.

8. How does P&G collaborate with other organizations to address water issues?

P&G works with expert partners to address complex water issues and identify areas where we can make a positive impact. Across the world, and even within countries, there is a diverse mix of landscapes, cultures, economies and climates that require solutions unique to each river basin. That is why we embarked on a data-based water risk assessment with the World Resources Institute (WRI), World Wildlife Fund (WWF) and Environmental Resources Management (ERM) to identify the areas of the world where we should focus for maximum positive impact.

The Bonneville Environmental Foundation’s (BEF) Business for Water Stewardship program helps businesses advance smart solutions to ensure communities, economies and ecosystems have enough clean water to flourish. P&G is working with the experienced team at BEF to turn our water goals into tangible impact in the right places.

9. What challenges does P&G face in its water stewardship efforts?

Water scarcity is a complex issue that varies by region, and addressing it requires understanding the local context. We recognize that no single organization can solve these challenges alone.

Our approach involves working closely with on-the-ground partners with a deep knowledge of the local challenges, communities and landscapes to support solutions that will result in meaningful benefits to each water-stressed area.

10. How can I stay updated on P&G’s water initiatives?

P&G regularly shares progress on our water stewardship initiatives. For ongoing updates about our goals and progress, you can visit our ESG Investor Portal and explore our latest Citizenship Report.

While there is no simple solution, we are determined to continue our work to address shared water challenges within water-stressed areas where we operate because we know it is where we can make the biggest difference.

Explore our ESG Investor Portal to learn more about P&G’s water strategy and progress toward our Ambition 2030 goals.