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In Honor of World Prematurity Day Pampers Introduces Swaddlers Size Pxxs for the Tiniest FightersCINCINNATI--(BUSINESS WIRE)--To address the critical needs in preemie care, highlighted by a staggering 350% rise in Neonatal Intensive Care Unit (NICU) admissions for babies born at 22 weeks gestation from 2008 to 2022 i, Pampers is excited to announce a groundbreaking advancement in neonatal care this World Prematurity Day (November 17th). Pampers is introducing the world’s tiniest diaper, Swaddlers size ”Preemie extra extra small” (Pxxs). Designed for the extremely premature skin of babies born as early as 21-22 weeks or weighing less than 500g, this handcrafted diaper is made with premium soft materials. Swaddlers size Pxxs helps NICU professionals provide unparalleled care and comfort to the most vulnerable newborns, living up to Pampers’ promise to be “Behind Every Baby”, even the tiniest fighters. <a href="https://mms.businesswire.com/media/20251117274987/en/2644972/5/Pxxs_Cotton_Swab.jpg"><img src="https://mms.businesswire.com/media/20251117274987/en/2644972/22/Pxxs_Cotton_Swab.jpg" /></a> <a href="https://mms.businesswire.com/media/20251117274987/en/2644972/5/Pxxs_Cotton_Swab.jpg"><img src="https://mms.businesswire.com/media/20251117274987/en/2644972/21/Pxxs_Cotton_Swab.jpg" /></a> <a href="https://mms.businesswire.com/media/20251117274987/en/2646156/5/Pampers_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20251117274987/en/2646156/22/Pampers_Heart_Logo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251117274987/en/2646156/5/Pampers_Heart_Logo.jpg"><img src="https://mms.businesswire.com/media/20251117274987/en/2646156/21/Pampers_Heart_Logo.jpg" /></a>
Pampers collaborated with top medical NICU professionals to design Swaddlers size Pxxs, combining diverse expertise and proven technology to address an unmet need. “Working in the NICU for over 25 years, I have experience with the challenges involved in caring for premature infants. The Swaddlers Pxxs diapers are a vital innovation, offering a fit and softness in such a small size that we haven't seen before. They truly meet the specific needs of our tiny patients, giving us peace of mind that we are offering the highest level of care," Johni Cochran, MSN, NNP-BC at Cincinnati Children’s Hospital.
“Swaddlers size Pxxs marks a significant advancement in neonatal care. I've seen firsthand how properly fitting diapers not only reduce stress but also provide stability for micro preemies during such a critical phase of their development,” Dr. Stephen DeMeo Neonatologist at WakeMed Health and Hospitals.
Supporting parents where they are, Pampers is continuing its 25+ year partnership with March of Dimes with a donation to the March of Dimes NICU Family Support® program, which will provide education, comfort and life-changing guidance for more than 50,000 families as they navigate the challenges of a newborn’s NICU stay.
Expanding their support network, Pampers is also launching a Q&amp;A-style social content series tailored to the search behaviors of preemie families. This will ensure they find answers precisely when and where they need them, transforming a time of uncertainty into one of comfort, confidence, and care.
“At Pampers we’re dedicated to helping every baby and with today’s medical advancements that support extreme premature births, babies continue to be born earlier and smaller than ever, creating bigger and smaller needs in preemie care. For today’s micro preemies, there was no diaper that fit their size and met their needs. That’s why we partnered with leading medical authorities to create Swaddlers size Pxxs, the world’s smallest diaper. Our ongoing partnership with March of Dimes and our Q&amp;A-style social content series further underscores our commitment to offer real-time guidance to families navigating their baby’s time in the NICU. These initiatives collectively embody Pampers’ promise to stand 'Behind Every Baby,' providing care and comfort to even the tiniest fighters,” Adam Riegle, VP, Baby Care North America, Pampers.
For more information, visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pampers.com%2Fen-us%2Fbehind-every-preemie&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=Pampers.com&amp;index=1&amp;md5=fc7b0e59854faaec0154269138d5c014" rel="nofollow" shape="rect">Pampers.com</a> to learn more about how you can support preemie care with a donation to March of Dimes this month.
What makes the Pampers Pxxs different from other diapers?
Diapers touch a baby’s skin more than anything else. That’s why every Pampers product, from diapers to wipes, is crafted with intentional care. Swaddlers size Pxxs is handcrafted with meticulous care to meet the needs of extremely premature preemie skin using premium soft materials to prevent abrasion on underdeveloped skin. Swaddlers size 'Preemie extra extra small' or Pxxs, is the fourth and smallest diaper in Pampers’ Preemie Collection, and is designed for babies weighing less than 500g.
What are the considerations in diapering a preemie? Why is it so important in relation to preemie care?
Preemie babies are extremely vulnerable. Their skin is delicate, and their nervous systems can be easily overstimulated. Thus, diaper changes must be executed with the utmost care to prevent skin irritation or unnecessary stress.
How prevalent are pre-term births in the United States?
In 2025, the national preterm birth rate was 10.4%, representing over 360,000 babies and their families ii.
When and where will it be available?
Pampers Swaddlers size Pxxs will be available at a select group of hospitals in 2025 and will continue to roll out nationwide. The Pxxs will not be sold in retail stores or online as they are handcrafted and uniquely designed to meet the needs of premature babies in the NICU.
What does Pampers’ Behind Every Baby commitment mean for preemies?
"Behind Every Baby" is a celebration of Pampers’ unwavering commitment to be there for every baby – from their very first diaper to their first full night of sleep, first steps, and beyond. Swaddlers size Pxxs is the proof point that Pampers is truly behind every baby, even the tiniest fighters. That’s why we created the world’s tiniest diaper. When the world feels too big for them, we offer something just their size. Pampers Swaddlers size Pxxs (preemie extra, extra small) is designed to deliver comfort and care to the most vulnerable babies, so all they feel is love.
What is Pampers’ experience in preemie care?
Pampers is the #1 choice for NICU professionals iii. The partnership with hospitals began in 1969, and our first preemie diapers were introduced to NICUs in 1973. Our diapers touch a baby's skin more than anything else, which is why all Pampers products are crafted with meticulous care. Our safety measures include hypoallergenic, paraben-free, and latex-free materials, adhering to strict standards set by global health organizations. We’re committed to supporting all babies’ happy, healthy development from preemies to toddlers.
Did Pampers collaborate with any experts for the creation of Pxxs?
Pampers partnered with leading medical authorities including level III and IV hospitals, Neonatologists, Neonatal Wound Care Specialists, Neonatal Therapists, and NICU nurses to design the Pampers Preemie Collection, including size Pxxs, intended to deliver superior preemie and family care.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pampers.com&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=www.pampers.com&amp;index=2&amp;md5=60f2b15850d9aff3c90161a701766e09" rel="nofollow" shape="rect">www.pampers.com</a> to learn more about how Pampers is ‘behind every baby’ through its products, resources and rewards program.
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=3&amp;md5=ab23dde506e47d68e63125f612a21a3f" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=4&amp;md5=19b2724313fba55e98dff7d36fb737ab" rel="nofollow" shape="rect">https://www.pg.com/news</a>.
i <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fdigitalcommons.library.tmc.edu%2Fcgi%2Fviewcontent.cgi%3Farticle%3D3285%26context%3Duthmed_docs&amp;esheet=54358394&amp;newsitemid=20251117274987&amp;lan=en-US&amp;anchor=Neonatal+Intensive+Care+Unit+Resource+Use+for+Infants+at+22+Weeks%26%238217%3B+Gestation+in+the+US%2C+2008-2021+-+PMC&amp;index=5&amp;md5=ebfa34dcf0949c12b4a88746afdc42d2" rel="nofollow" shape="rect">Neonatal Intensive Care Unit Resource Use for Infants at 22 Weeks’ Gestation in the US, 2008-2021 - PMC</a>
ii2025 March of Dimes Report Card
iiiBased on a 2025 survey of U.S. NICU Professionals Contacts 
Emily Sims
 MSL New York
 <a target="_blank" href="mailto:Emily.Sims@MSLGroup.com" rel="nofollow" shape="rect">Emily.Sims@MSLGroup.com</a>

Pampers Unveils World's Smallest Diaper to Revolutionize Preemie Care and Continue Its Commitment to be Behind Every Baby

CINCINNATI--(BUSINESS WIRE)--For 70 years, Cascade, America’s #1 recommended dishwasher detergent brand* has been a household staple, trusted by generations of families for its powerful, reliable, and safe clean. The brand has been alongside families during countless meals, moments, and messes by taking care of the cleanup and giving people time back to enjoy the company of loved ones. <a href="https://mms.businesswire.com/media/20251113091007/en/2641862/5/Cascade70xFeedingAmerica_LogoLockUp-01.jpg"><img src="https://mms.businesswire.com/media/20251113091007/en/2641862/22/Cascade70xFeedingAmerica_LogoLockUp-01.jpg" /></a> <a href="https://mms.businesswire.com/media/20251113091007/en/2641862/5/Cascade70xFeedingAmerica_LogoLockUp-01.jpg"><img src="https://mms.businesswire.com/media/20251113091007/en/2641862/21/Cascade70xFeedingAmerica_LogoLockUp-01.jpg" /></a>
To mark this milestone, Cascade is celebrating seven decades of mealtime memories and everyday care by helping to provide up to one million meals* to families facing hunger, in partnership with Feeding America®, the nation’s largest hunger-relief organization.
Starting today, consumers can download a coupon for $1 off Cascade Platinum Plus; for every coupon downloaded, Cascade is donating 10 meals** to Feeding America, up to one million meals.
To participate and save:<ul class="bwlistdisc">
<li>
Go to <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___http%3A%2Fwww.cascadefeedingamerica.com___.YzJ1Om1ib290aDE6YzpvOjExOGFiODMxOGU5YTFkNTY1YjBlMzNhM2NkMmJkMmNiOjc6OTA4YjoxNGRkOTQ5ODk0OGY0YzJkMmY3MjNkY2VhOTBmNDM5YWQ0YTI5NmVjYTk2MmNiZjlhMTc4YjhmNzUzMTMxOGI4OnA6VDpG&amp;esheet=54357011&amp;newsitemid=20251113091007&amp;lan=en-US&amp;anchor=www.CascadeFeedingAmerica.com&amp;index=1&amp;md5=f9146511b32eaf4cc625e89102e8d8f2" rel="nofollow" shape="rect">www.CascadeFeedingAmerica.com</a></li>
<li>
Click “Download Coupon”</li>
<li>
Create a free account on P&amp;G Brand Saver</li>
<li>
Download the coupon for $1 off Cascade Platinum Plus.***</li>
<li>
For every coupon downloaded, Cascade will donate 10 meals** for families in need.</li>
</ul>
“For generations, families have trusted Cascade to deliver a safe, powerful clean so they can focus on what really matters: being together,” said Angelica Matthews, Brand Vice President, North America Dish Care, Procter &amp; Gamble, at Cascade. “We’re proud that Cascade has earned that trust for 70 years, and it’s what inspires us to care for families in ever bigger ways, including helping provide meals to those who need them most through our partnership with Feeding America.”
Cascade continues its legacy as a trusted part of family mealtime traditions—always improving to make cleaning easier without ever cutting corners. Backed by hundreds of P&amp;G scientists and health experts, Cascade’s formulas are rigorously tested to ensure that every ingredient meets strict safety criteria, reflecting the Brand’s long-standing commitment to care for families, their homes, and the moments they share around the table. This partnership continues that mission, while ensuring all communities can come together, focused on full stomachs and clearing their plates, not cleaning their dishes.
“At this crucial time of year when families prioritize giving back, every action of generosity can help build a future where everyone has food on the table—and hope to spread around,” said Lauren Biedron, Senior Vice President, Corporate Partnerships, at Feeding America. “We are proud to continue our longstanding partnership with P&amp;G and work with Cascade in their continual commitment to ending hunger. Together, we can make sure every family has what they need to celebrate.”
With simply one coupon download, people are saving money on the trusted cleaning power of Cascade Platinum Plus and making a tangible difference in the lives of others.
About Cascade® In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.
About Feeding America® Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___https%3A%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4045444-1%26h%3D855890061%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4026270-1%2526h%253D306754747%2526u%253Dhttps%25253A%25252F%25252Fwww.feedingamerica.org%25252F%2526a%253DFeedingAmerica.org%26a%3DFeedingAmerica.org___.YzJ1Om1ib290aDE6YzpvOjExOGFiODMxOGU5YTFkNTY1YjBlMzNhM2NkMmJkMmNiOjc6NjVlZTowMWNhMDkzZTY5NjcwZGMxM2JjMzc3NDU1NzhlYjQ5ZTRjMjA0NjgwOGQ4ZWJlZDJjYTg5MTdmMzNiNDkzYTVkOnA6VDpG&amp;esheet=54357011&amp;newsitemid=20251113091007&amp;lan=en-US&amp;anchor=FeedingAmerica.org&amp;index=2&amp;md5=a27feaba7371ca2395d0a184f2f02b39" rel="nofollow" shape="rect">FeedingAmerica.org</a> to learn more.
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.
 **$1 helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks.
 ***Coupon must be used within 2 weeks of downloading Contacts 
Casey Miller
 <a target="_blank" href="mailto:caseym@mbooth.com" rel="nofollow" shape="rect">caseym@mbooth.com</a>

P&G’s Cascade Celebrates 70 Years by Partnering with Feeding America® to Support Families Facing Hunger, Helping to Provide Up to 1 Million Meals**

P&G Announces Fiscal Year 2026 First Quarter Results

Say goodbye to empty roll surprises — Charmin’s Forever Roll is here to keep you going (and going) <a href="https://mms.businesswire.com/media/20251015882603/en/2608241/5/Charmin_Forever_Roll_Size_Comparison.jpg"><img src="https://mms.businesswire.com/media/20251015882603/en/2608241/22/Charmin_Forever_Roll_Size_Comparison.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015882603/en/2608241/5/Charmin_Forever_Roll_Size_Comparison.jpg"><img src="https://mms.businesswire.com/media/20251015882603/en/2608241/21/Charmin_Forever_Roll_Size_Comparison.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015882603/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251015882603/en/1061227/22/PGlogo.jpg" /></a> <a href="https://mms.businesswire.com/media/20251015882603/en/1061227/5/PGlogo.jpg"><img src="https://mms.businesswire.com/media/20251015882603/en/1061227/21/PGlogo.jpg" /></a>CINCINNATI--(BUSINESS WIRE)--Bathroom-goers everywhere know that moment of pure dread that comes with an empty toilet paper roll. In fact, 82% of people even say it’s one of the most frustrating bathroom scenarios1. But fear not weary wipers, Charmin is here to flush that problem away... forever.
Charmin is taking comfort to new lengths – literally – with <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fclick2cart.com%2F1531000q&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=the+Forever+Roll&amp;index=1&amp;md5=a43b3f1d88898ba036c0ceeb003dcc21" rel="nofollow" shape="rect">the Forever Roll</a>. Available online and rolling into retailers nationwide for the first time this month, the Charmin Forever Roll is designed to last longer so people can keep going (and going) without the fear of running out.
“We know changing the roll all the time is a big pain in the butt. That’s why we created Forever Roll and are bringing it to people at retailers nationwide - the same soft, two-ply Charmin you love, but a bigger roll to keep you covered so you can enjoy the go for up to one month before changing it,” said Jessica Hastings, Charmin Vice President, Procter &amp; Gamble. “It’s a roll that works harder so you don’t have to. Plus, it's quite the conversation starter.”
Key Highlights:<ul class="bwlistdisc">
<li>
Less swapping, more going: With 1,700 sheets, the biggest Charmin roll ever is built to last up to one month before needing to change rolls2 – that’s 32x more sheets per roll3 – which means less swapping and more time enjoying the go.</li>
<li>
Monumental size: When fully unrolled, the Forever Roll even reaches the height of the Washington Monument. That’s a lot of wipes.</li>
<li>
Ultra soft goodness: The Forever Roll features the same irresistible soft two-ply toilet paper people love, with a lot more to love.</li>
<li>
Stylish setup: Because a roll this bold deserves a proper throne setup, the Forever Roll Starter Kit includes two 12-inch rolls and a sleek stainless-steel roll holder built to handle the oversized load.</li>
<li>
Bathroom upgrade ready: The Forever Roll offers a perfect fit for modern bathrooms looking to elevate both function and style.</li>
</ul>
Just in time for the holiday season chaos, the Charmin Forever Roll is also stepping up as the unexpected hero you didn’t know you needed. Whether you’re hosting or gifting, Charmin’s got your backside. The Brand led survey confirmed:<ul class="bwlistdisc">
<li>
79% of people say keeping the toilet paper stocked is a top party priority—right behind keeping the food and drinks flowing. 1</li>
<li>
Holiday guests are more embarrassed to have to ask a host for more toilet paper at a holiday gathering (40%) than having food stuck in their teeth.1</li>
<li>
93% of people also say the best holiday gifts are the ones they can actually use. 1</li>
<li>
Nearly 60% of people would be open to receiving toilet paper as a gift this holiday season.1</li>
</ul>
Charmin knows gift giving is never easy, so this year, skip the socks and give them the gift that literally keeps on giving... their behind will thank you for it.
The Charmin Forever Roll is now available at select retailers nationwide. This product comes with a 30-day <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fguarantee%2F%3Fsrsltid%3DAfmBOopWG4Y-HpiuyKbrLEMQrWGQqR6iLZPuRQNfp93QWuQuEha_kVnP&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=money+back+guarantee&amp;index=2&amp;md5=818a60cddadec71e9ba586f3b812a2f3" rel="nofollow" shape="rect">money back guarantee</a>, giving consumers the chance to try it with nothing to lose but the hassle of changing the roll. Learn more at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fshop.charmin.com%2Fcharmin-forever-roll%2F&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=Charmin.com&amp;index=3&amp;md5=eba90705bcba1d111cb1c72a145eaed5" rel="nofollow" shape="rect">Charmin.com</a>.
1 According to recent survey by YouGov for Charmin
 2 Based on usage habits of a two-person household
 3 Based on number of sheets in a regular Charmin roll
About Procter &amp; Gamble
P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &amp; Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=4&amp;md5=d8d909bef1c9db6eec434d4fbb35b713" rel="nofollow" shape="rect">https://www.pg.com</a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a target="_blank" href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54338529&amp;newsitemid=20251015882603&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=5&amp;md5=92e4c552951dbab26d3795cfdd054bb5" rel="nofollow" shape="rect">https://www.pg.com/news</a>. Contacts 
Aliza Solc
 <a target="_blank" href="mailto:Aliza.Solc@mslgroup.com" rel="nofollow" shape="rect">Aliza.Solc@mslgroup.com</a>

Charmin Just Dropped Its Biggest Roll Yet Nationwide – 1,700 Sheets and Lasts Up to One Month 2

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